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...for every single auction, saving you time while driving better results. This can be achieved by valuing all relevant conversion actions (online and offline) and incorporating them into your Smart Bidding strategies. Consider which categories perform especially well in-store compared to online. Map campaigns by online ROAS or conversion...

• Duration 10m
• Rating 4.3
• Advanced

In this section, you’ll learn about what makes our Waze audience unique and valuable around the world. ... The Waze Audience Why Waze? Our Global Community Reach an Engaged and Loyal Community In this section, you’ll learn about what makes our Waze audience unique and valuable around the world. Waze’s more than 130+ million-strong user base...

• Duration 3m
• Rating 4.8

... Module 3: Local Campaigns/ Performance Max for store goals Local Campaigns migration to Performance Max for store goals The way people search for local stores and the frequency of their visits has changed dramatically in the last few years. In fact, 80% of shoppers visit the stores less often, but when they do, the purchase rate and shopping...

• Duration 10m
• Rating 4.8
• Advanced

...track, or block videos for which you have rights. ... Introduction Set your policies to support your business Set your policies to support your business Distinguish upload and match policies Distinguish usage and...

• Duration 15m
• Rating 5.0
• Advanced

...and searching on Google. Their primary purpose is to drive consumers to your brick-and-mortar stores to complete a purchase (although they still have the option to purchase online as well). Available countries:...

• Duration 10m
• Rating 4.9
• Advanced

...experience and expert advice - Google’s omnichannel products help connect customers with the businesses ready to serve them.In this module, you'll learn how to:Identify factors that make up the omnichannel...

• Duration 10m
• Rating 4.8
• Advanced

...show up When you connect to Pointy, your in-store products will automatically be displayed on your Google Business Profile. ... Google Google ... Your products also have the potential to appear in...

• Rating 4.4

...Waze's History Reach Nearby Customers With Waze Ads In this course, you will learn the fundamentals about Our Mission, Power in Numbers, a Brief History of Waze and how businesses of all sizes can advertise on Waze to connect directly with customers while they’re on the go. Waze is where people and technology meet to solve transportation...

• Duration 3m
• Rating 4.6

Waze’s ad formats can help you capture attention and prompt action during relevant in-car moments. In this section you’ll learn how our formats are designed to influence navigation behaviors and drive impact. ... Stand Out From the Crowd Navigation Behaviors: Formats That Matter Join Your Consumers on the Ride Offer Awareness Call to Actions &...

• Duration 3m
• Rating 4.5

...it is time to look at how to successfully measure foot traffic and sales driven by these solutions. When it comes down to it, clients want numbers to back up data. It's important to understand how Google measures...

• Duration 10m
• Rating 4.6
• Advanced