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Linda owns a guesthouse and has a website where customers can book and pay for rooms in advance. Linda uses SEM to create targeted ads for her rooms. She’s now looking at the analytics data for the different ad campaigns she runs. Take a look at the analytics data for the three campaigns. Select as TRUE the campaign that is performing least...

• Duration 1m
• Rating 4.3

Lee is currently trying to promote a free eBook download on his website. He has spent time creating compelling emails and posting updates on his social media accounts. He decides to use data to work out if actionable insights can improve the success of his non-paid promotional efforts. Here are the highlights of the data that was gathered: - 75%...

• Duration 5m
• Rating 5.0

...of content that shouldn’t be used in references? You’ve been notified of a reference overlap, but your company has exclusive ownership of the material. What should you do? Some types of content aren’t acceptable...

• Rating 4.5
• Advanced

...reference examples Content licensed non-exclusively from a third party Content released under Creative Commons or similar open licenses Public domain footage, recordings, or compositions Clips from other sources...

• Duration 15m
• Rating 4.9
• Advanced

...block the video from being viewed and alert the uploader. We’ll explain these policy options in upcoming lessons. As a rightsholder, you can also request that a video be removed completely from YouTube via a...

• Rating 4.4
• Advanced