... Module 4: Measuring Offline Impact Section I: Store Visits Measurement Section II: Store Sales Measurement Having learned about the different omnichannel formats and campaign solutions, it is time to look at how to successfully measure foot traffic and sales driven by these solutions. When it comes down to it, clients want numbers to back up...
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Understanding content ownership
YouTube Music Rights Management Certification...violations Get creative with open licenses Access the public domain Which describes how copyright applies to a cover song? Which is not a main factor when U.S. courts analyze fair use? What is an effective...
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Manage your copyright online
YouTube Content OwnershipAs a copyright owner, get the tools to manage your content, find videos with matching content, and apply the right policies to control your content. ... New Article Title Protect your copyright on YouTube New Article...
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Monetize assets with multi-party ownership
YouTube Asset MonetizationFind out how to manage your territorial ownership appropriately to unlock revenue sources. ... New Article Title Monetize content with shared ownership New Article Title Stay on top of your applied policies New...
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...for every single auction, saving you time while driving better results. This can be achieved by valuing all relevant conversion actions (online and offline) and incorporating them into your Smart Bidding strategies. Consider which categories perform especially well in-store compared to online. Map campaigns by online ROAS or conversion...
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Choose effective references
YouTube Content OwnershipValid references, containing material you exclusively own, can help you to accurately claim uploaded videos. ... Introduction Always check your references Always check your references New Article Title Select...
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Navigate copyright permissions
YouTube Content Ownership...The first step would be to contact the copyright owners or rightsholders directly and negotiate the appropriate licenses for your use.Licenses typically contain explicit permission for using the content, but may...
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Give and Receive Feedback
Succeed in the WorkplaceLearn to give and receive written feedback effectively. ... workplace, skills, digital skills, applied digital skills, digital tools, professional emails, email, online tools ... Learn to give and receive written...
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Send Emails in the Workplace
Succeed in the Workplace...how to write professional emails for specific workplace situations. ... workplace, skills, digital skills, applied digital skills, digital tools, professional emails, email, online tools ... Learn how to write...
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Control your content through claims
YouTube Music Rights Management Certification...when you upload videos and deliver content to YouTube.com. User-uploaded content (also known as User Generated Content, or UGC for short), is uploaded to channels that you don’t own. For user-uploaded content,...
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Assert ownership through assets
YouTube Music Rights Management Certification...information to claim videos and display ads, so your revenue could be impacted by incomplete or inaccurate information.You can specify the ownership for an asset directly in the Content ID interface, or when you...
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Claim your Business Profile on Google
Google My Business...Profile on GoogleThe benefits of linking your profile with AdWords Express Introduction Cait owns and operates Cait’s Caps. One of her customers recently brought to her attention that her store doesn't appear in...
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Manage rights at scale with Content ID
YouTube Music Rights Management Certification...or legal consequences.Content ID is designed to streamline rights management, but you should always operate within the scope of your rights. For example, if you’ve licensed film footage for a music video, you may...
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Ingest content at scale
YouTube Content Ownership...once it’s complete. Text Title Tips Checklist Title After you've uploaded your media files and their appropriate metadata files, be sure to wait for the package to validate successfully before hitting the “Process...
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Module 5: Optimizing to Omnichannel Value
Advanced Omnichannel Certificate...all relevant conversion actions (online and offline) and incorporating them into your Smart Bidding strategies. Consider which categories perform especially well in-store compared to online. Map campaigns by...
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Shared ownership and multiple-claim scenarios
YouTube Music Rights Management Certification...your knowledge Try it Get your fair share of revenue Monitor and act upon shared claims How policies apply when you share asset ownership If you share ownership of an asset, you should be aware of whose policy...