Search Engine Marketing (SEM) can open up a world of opportunities when it comes to promoting your service or product. By specifically targeting people interested in your website, you can use online advertising to...
Ready to dive into the global market? Before launching products or services to an international audience, it's important to validate your new markets, know the difference between translation and localisation and...
Jane owns a florist in a small village; she has a loyal local customer base but would like to increase the reach of her business to appeal to a wider area. Networking would ensure Jane could publicise her services to others. Can you help her identify which of these situations would be classed as a networking opportunity?
Veronica works for a software company, so technology is naturally a big part of her life. While she knows she can't disconnect from it entirely, she would appreciate some tips for creating a more balanced relationship with her devices. Which of the following would you recommend?
Saamia is a newly-qualified accountant, and now looking to find a job and start her career. What could she do to save time and find the right job faster?
... This lesson investigates how AI tools can be used to design personalized learning experiences and helpful communication. You’ll delve into specific use cases where AI tools can modify your existing class materials...
Damien is a keen online networker but doesn’t have much practice at face-to-face networking. Select the skills you think he could put into practice at a networking event.
Linda runs a guesthouse with a website where people can book their rooms online. She’s been using web analytics to monitor how customers interact with her website. Linda uses the information to improve the site and the visitor's experience. Take a look at the following terms – do you know what they mean in the web analytics world?
Jim owns a local bike shop and wants to be noticed more by the people in his town. He decides to use the internet to connect with customers online by creating a listing for his business in a local directory like Google My Business. Help Jim create his listing by choosing the minimum information he should add.
Sam has recently decided to launch an online fitness coaching service. He has registered a domain name and set up a website, but is unsure of how to launch his business online in a way that will help him grow sustainably. Help Sam create his own online business strategy, by selecting the correct steps he should take.
Rashid is working on a presentation for a group of new hires. He’s starting to get stressed about it and would like your help preparing. What questions can you ask to guide him?
Understand the basics of Google Docs, Sheets and Slides. You will be able to learn a variety of features and settings in these tools to easily collaborate while staying organized. After completing this learning path, you will be able to: Learn to edit and format a document. Learn tools and settings for working in a document. Learn to build,...
Welcome to the Advanced Omnichannel Certificate program. Become a certified expert by completing advanced training modules created by our product experts. The certifications are designed to help you stay ahead of the curve with the latest product techniques and best practices on our Omnichannel product suite. By completing a training module,...
Gladis owns a homemade soap company. Recently her business has been thriving off word of mouth. As such her website has not been updated for a while. What type of cyber threat might she be vulnerable to?
Jacob has been invited for a job interview at a company he really likes. He's excited but also quite nervous at the same time. What tips would you give Jacob for before, during and after the interview?
Matt has found out there’s a growing market for vintage records in Portugal. He now needs to identify insights on his new audience using a variety of tools. Can you help him match the correct tool with its corresponding insight?
Matt has found out there’s a growing market for vintage records in Portugal. He now needs to identify insights on his new audience using a variety of tools. Can you help him match the correct tool with its corresponding insight?
Linda owns a guesthouse and has a website where customers can book and pay for rooms in advance. Linda uses SEM to create targeted ads for her rooms. She’s now looking at the analytics data for the different ad campaigns she runs. Take a look at the analytics data for the three campaigns. Select as TRUE the campaign that is performing least...
