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... Module 1: Local Inventory Ads Section 1: The ‘Why’ and ‘What’ of Local Inventory Ads Section 2: LIA Introduction Section 3: LIA Optimization Section 4: LIA Reporting Local Inventory Ads lets you show products and store information to shoppers who are nearby and searching on Google. Their primary purpose is to drive consumers to your...

• Duration 10m
• Rating 4.5
• Advanced

... Module 5: Optimizing to Omnichannel value Including Store visits or store sales in Smart Bidding allows Advertisers to maximize ROI across all touchpoints of the customer journey and uses machine learning to...

• Duration 10m
• Rating 4.4
• Advanced

Now that you’ve learned how to review and moderate map suggestions, it’s time to put your knowledge to the test. This assessment will make sure you’re ready to approve, adjust, or provide feedback on suggestions....

• Rating 4.7
• Award

Code is what powers so much of what we do online, both for work and play. In these videos, you'll learn what code is, why so many coding languages exist, and how they are matched to achieve specific tasks. Most...

• Path
• Duration 30m
• Rating 4.6

Search Engine Marketing (SEM) can open up a world of opportunities when it comes to promoting your service or product. By specifically targeting people interested in your website, you can use online advertising to...

• Path
• Duration 25m
• Rating 5.0

Ready to dive into the global market? Before launching products or services to an international audience, it's important to validate your new markets, know the difference between translation and localisation and...

• Path
• Duration 1.2h
• Rating 4.1

... Module 5: Optimizing to Omnichannel value Including Store visits or store sales in Smart Bidding allows Advertisers to maximize ROI across all touchpoints of the customer journey and uses machine learning to factor in all key signals such as device, location, time of day, etc. to predict performance for every single auction, saving you time...

• Duration 10m
• Rating 4.4
• Advanced

... Module 4: Measuring Offline Impact Section I: Store Visits Measurement Section II: Store Sales Measurement Having learned about the different omnichannel formats and campaign solutions, it is time to look at how...

• Duration 10m
• Rating 4.6
• Advanced

Jane owns a florist in a small village; she has a loyal local customer base but would like to increase the reach of her business to appeal to a wider area. Networking would ensure Jane could publicise her services to others. Can you help her identify which of these situations would be classed as a networking opportunity?

• Duration 2m
• Rating 4.9

... In this lesson, students use a spreadsheet to list and categorize their expenses. Students will learn the basic structure of a spreadsheet and how to use a spreadsheet to keep track of their monthly expenses....

• Duration 15m
• Rating 4.6

... In this lesson, students use a spreadsheet to list and categorize their expenses. Students will learn the basic structure of a spreadsheet and how to use a spreadsheet to keep track of their monthly expenses....

• Duration 15m
• Rating 4.6