Seth would like to make sure as many interested customers as possible are seeing his business’s website displayed in their search results. What are a few things he could pay attention to in order to achieve this?
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Master Content ID: Audits and expert tips
YouTube Asset MonetizationFind out how audits and expert tips can help you achieve optimal results and avoid problems when using Content ID. ... New Article Title Consider the implications of rights management New Article Title Conduct an...
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To maximise the hits on his website, Colin wants to target two different audiences using both display ads and search advertising. His two target audiences include cinema-goers and home movie watchers. Which type of approach would work for each audience?
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Get an overview of asset monetization on YouTube. Recognize how to monitor data in YouTube Analytics and downloadable reports to troubleshoot revenue fluctuations and maximize revenue opportunities. ... YouTube ,YouTube
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Jim owns a local bike shop and wants to be noticed more by the people in his town. He decides to use the internet to connect with customers online by creating a listing for his business in a local directory like Google My Business. Help Jim create his listing by choosing the minimum information he should add.
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... Module 3: Local Campaigns/ Performance Max for store goals Local Campaigns migration to Performance Max for store goals The way people search for local stores and the frequency of their visits has changed dramatically in the last few years. In fact, 80% of shoppers visit the stores less often, but when they do, the purchase rate and shopping...
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Welcome to the Advanced Omnichannel Certificate program. Become a certified expert by completing advanced training modules created by our product experts. The certifications are designed to help you stay ahead of the curve with the latest product techniques and best practices on our Omnichannel product suite. By completing a training module,...
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... Module 1: Local Inventory Ads Section 1: The ‘Why’ and ‘What’ of Local Inventory Ads Section 2: LIA Introduction Section 3: LIA Optimization Section 4: LIA Reporting Local Inventory Ads lets you show products and store information to shoppers who are nearby and searching on Google. Their primary purpose is to drive consumers to your...
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Find success with analytics
Understand customers needs and online behaviours...loads of data, but they don’t always give easy answers. Dive a little deeper into web analytics, and you'll soon be able to measure organic search analytics, understand SEM data and master segmentation techniques.
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Get noticed locally
Get a business online...local online marketing in order to reach customers. Ensure you're visible to people close to your store by creating a listing in local directories, engaging in mobile marketing and building a local search presence.
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Land your next job
Land your next job...tools and skills up your sleeve. In these videos, you’ll learn how to polish your CV and covering letter, develop your online presence, prepare for interviews and manage the job search process from start to finish.