... Module 1: Local Inventory Ads Section 1: The ‘Why’ and ‘What’ of Local Inventory Ads Section 2: LIA Introduction Section 3: LIA Optimization Section 4: LIA Reporting Local Inventory Ads lets you show products and store information to shoppers who are nearby and searching on Google. Their primary purpose is to drive consumers to your...
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Understanding content ownership
YouTube Music Rights Management Certification...the boxes below for several more common fair use myths. Courts will analyze a specific case based on a set of principles to consider whether a piece of content can benefit from fair use or fair dealing...
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Getting and activating Pointy
Pointy, a part of Google...for your store and uses this to submit your local product feed to Google. Note: If you have already set up a merchant center account for your store, this will remain separate to the one created by Pointy on...
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Navigate copyright permissions
YouTube Content Ownership...use” -- for example in the UK, it is referred to as “fair dealing.”)Courts will analyze a specific case based on a set of principles to consider whether a piece of content can benefit from fair use or fair dealing...
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When to Use Paths and Junction Boxes
Waze Map Editor Advanced - Junction Boxes and Paths...you are editing a junction that has a restricted turn, use a Junction Box. This would prevent you from setting a path that goes through the Junction, but we should prioritize the correct and best route over 100%...
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Campaigns for user-generated content
YouTube Asset Monetization...UGC (user-generated content).There are three types of campaigns:Manually configured campaigns: Groups of assets or asset labels you create that direct viewers watching user-uploaded videos claimed against those...
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... Module 5: Optimizing to Omnichannel value Including Store visits or store sales in Smart Bidding allows Advertisers to maximize ROI across all touchpoints of the customer journey and uses machine learning to factor in all key signals such as device, location, time of day, etc. to predict performance for every single auction, saving you time...
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... Module 4: Measuring Offline Impact Section I: Store Visits Measurement Section II: Store Sales Measurement Having learned about the different omnichannel formats and campaign solutions, it is time to look at how to successfully measure foot traffic and sales driven by these solutions. When it comes down to it, clients want numbers to back up...




