... Module 3: Local Campaigns/ Performance Max for store goals Local Campaigns migration to Performance Max for store goals The way people search for local stores and the frequency of their visits has changed dramatically in the last few years. In fact, 80% of shoppers visit the stores less often, but when they do, the purchase rate and shopping...
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Module 4: Measuring Offline Impact
Advanced Omnichannel Certificate...it is time to look at how to successfully measure foot traffic and sales driven by these solutions. When it comes down to it, clients want numbers to back up data. It's important to understand how Google measures...
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...Waze's History Reach Nearby Customers With Waze Ads In this course, you will learn the fundamentals about Our Mission, Power in Numbers, a Brief History of Waze and how businesses of all sizes can advertise on Waze to connect directly with customers while they’re on the go. Waze is where people and technology meet to solve transportation...
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Waze’s ad formats can help you capture attention and prompt action during relevant in-car moments. In this section you’ll learn how our formats are designed to influence navigation behaviors and drive impact. ... Stand Out From the Crowd Navigation Behaviors: Formats That Matter Join Your Consumers on the Ride Offer Awareness Call to Actions &...
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Resources
Easy video creation for teaching and learning with Google Vids...draft of your video with Gemini, use templates, or design videos from scratch. Vids is available on computer only, th ... Online video creation app for Google Workspace Generate a first draft of your video with...
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You’ve almost reached your destination! Before you arrive let’s review a few things! ... The Power of Waze Wrap Up & Resources With Waze integrated into your advertising strategy, the car is no longer a digital dark zone. Now you can connect with drivers in that critical moment before a purchase decision.To learn more about our formats visit our...
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Develop and test strategic decisions
YouTube Content Ownership...a proper experimental structure, test a hypothesis, and draw an actionable, data-driven conclusion to a complex problem. ... Make sense of data Group data for analysis Simplify with filters Compare information to...
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Get familiar with music copyright
YouTube Music Rights Management Certification...who want to manage their intellectual property.Because managing music rights is especially complex, YouTube is committed to addressing the challenges presented by digital rights management and helping...
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...you show products and store information to shoppers who are nearby and searching on Google. Their primary purpose is to drive consumers to your brick-and-mortar stores to complete a purchase (although they still have the option to purchase online as well). Available countries: Local Inventory Ads have launched in 20 countries globally. In...