... Introduction: Grow Offline Sales with Google Introducing Google's omnichannel solutions The omnichannel shopping experience Consumers expect technology to seamlessly provide them with the information and services they need, precisely when they need it. Whether it’s trying out a new product in-store, buy it online and pickup for quicker...
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You’ve almost reached your destination! Before you arrive let’s review a few things! ... The Power of Waze Wrap Up & Resources With Waze integrated into your advertising strategy, the car is no longer a digital dark zone. Now you can connect with drivers in that critical moment before a purchase decision.To learn more about our formats visit our...
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...and Targeting In this section, you’ll learn how getting your business on the map can grow your business and bring customers through your front door. Waze is the world's largest community-based traffic and navigation app. Your ads on Waze will reach consumers at key moments of their journeys helping you to: Get more customers to your business...
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...for every single auction, saving you time while driving better results. This can be achieved by valuing all relevant conversion actions (online and offline) and incorporating them into your Smart Bidding strategies. Consider which categories perform especially well in-store compared to online. Map campaigns by online ROAS or conversion...
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... Module 3: Local Campaigns/ Performance Max for store goals Local Campaigns migration to Performance Max for store goals The way people search for local stores and the frequency of their visits has changed dramatically in the last few years. In fact, 80% of shoppers visit the stores less often, but when they do, the purchase rate and shopping...
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...you show products and store information to shoppers who are nearby and searching on Google. Their primary purpose is to drive consumers to your brick-and-mortar stores to complete a purchase (although they still have the option to purchase online as well). Available countries: Local Inventory Ads have launched in 20 countries globally. In...
