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...for every single auction, saving you time while driving better results. This can be achieved by valuing all relevant conversion actions (online and offline) and incorporating them into your Smart Bidding strategies. Consider which categories perform especially well in-store compared to online. Map campaigns by online ROAS or conversion...

• Duration 10m
• Rating 4.3
• Advanced

... Introduction: Grow Offline Sales with Google Introducing Google's omnichannel solutions The omnichannel shopping experience Consumers expect technology to seamlessly provide them with the information and services they need, precisely when they need it. Whether it’s trying out a new product in-store, buy it online and pickup for quicker...

• Duration 10m
• Rating 4.8
• Advanced

...you show products and store information to shoppers who are nearby and searching on Google. Their primary purpose is to drive consumers to your brick-and-mortar stores to complete a purchase (although they still have the option to purchase online as well). Available countries: Local Inventory Ads have launched in 20 countries globally. In...

• Duration 10m
• Rating 4.9
• Advanced

...about the different omnichannel formats and campaign solutions, it is time to look at how to successfully measure foot traffic and sales driven by these solutions. When it comes down to it, clients want numbers to back up data. It's important to understand how Google measures omnichannel impact and store visits, and puts that information to...

• Duration 10m
• Rating 4.6
• Advanced

... Introduction: Grow Offline Sales with Google Introducing Google's omnichannel solutions The omnichannel shopping experience Consumers expect technology to seamlessly provide them with the information and services...

• Duration 10m
• Rating 4.8
• Advanced

In this section, you’ll learn about what makes our Waze audience unique and valuable around the world. ... The Waze Audience Why Waze? Our Global Community Reach an Engaged and Loyal Community In this section, you’ll learn about what makes our Waze audience unique and valuable around the world. Waze’s more than 130+ million-strong user base...

• Duration 3m
• Rating 4.8

...actions (online and offline) and incorporating them into your Smart Bidding strategies. Consider which categories perform especially well in-store compared to online. Map campaigns by online ROAS or conversion...

• Duration 10m
• Rating 4.3
• Advanced

...it is time to look at how to successfully measure foot traffic and sales driven by these solutions. When it comes down to it, clients want numbers to back up data. It's important to understand how Google measures...

• Duration 10m
• Rating 4.6
• Advanced

...Up & Resources With Waze integrated into your advertising strategy, the car is no longer a digital dark zone. Now you can connect with drivers in that critical moment before a purchase decision.To learn more about our formats visit our help center or download the specs here. Waze brings together the wide reach of out-of-home with the precise...

• Duration 3m
• Rating 4.9

Welcome to the Advanced Omnichannel Certificate program. Become a certified expert by completing advanced training modules created by our product experts. The certifications are designed to help you stay ahead of the curve with the latest product techniques and best practices on our Omnichannel product suite. By completing a training module,...

• Path
• Duration 2h
• Rating 4.8
• Advanced
• Award

...who stocks the perfect gift. They click on the store details to get directions and head in-store to complete their purchase. By having the products they carry in-store listed online, local retailers can appeal...

• Rating 4.8

...and searching on Google. Their primary purpose is to drive consumers to your brick-and-mortar stores to complete a purchase (although they still have the option to purchase online as well). Available countries:...

• Duration 10m
• Rating 4.9
• Advanced