...for every single auction, saving you time while driving better results. This can be achieved by valuing all relevant conversion actions (online and offline) and incorporating them into your Smart Bidding strategies. Consider which categories perform especially well in-store compared to online. Map campaigns by online ROAS or conversion...
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Module 5: Optimizing to Omnichannel Value
Advanced Omnichannel Certificate...actions (online and offline) and incorporating them into your Smart Bidding strategies. Consider which categories perform especially well in-store compared to online. Map campaigns by online ROAS or conversion...
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WME Basics - Assessment
Waze Map Editor - Basics...to be taken into account: Please check the local editing rules on [**Wazeopedia**](https://www.waze.com/wiki/CommunityHub/Local_wiki_pages) before editing. In case of doubt, don’t hesitate to reach out to the...
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Discover the online tools you can use to promote a business online, create your marketing strategy, and attract the right customers. About this course Start our course free of charge and learn how to promote a business online. We'll tell you how to create a successful advertising and marketing strategy, and explain how email marketing, video and...
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Lee is currently trying to promote a free eBook download on his website. He has spent time creating compelling emails and posting updates on his social media accounts. He decides to use data to work out if actionable insights can improve the success of his non-paid promotional efforts. Here are the highlights of the data that was gathered: - 75%...
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Module 1: Local Inventory Ads
Advanced Omnichannel Certificate...and searching on Google. Their primary purpose is to drive consumers to your brick-and-mortar stores to complete a purchase (although they still have the option to purchase online as well). Available countries:...
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Introduction: Grow Offline Sales with Google
Advanced Omnichannel Certificate... Introduction: Grow Offline Sales with Google Introducing Google's omnichannel solutions The omnichannel shopping experience Consumers expect technology to seamlessly provide them with the information and services...
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... Introduction: Grow Offline Sales with Google Introducing Google's omnichannel solutions The omnichannel shopping experience Consumers expect technology to seamlessly provide them with the information and services they need, precisely when they need it. Whether it’s trying out a new product in-store, buy it online and pickup for quicker...
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Module 4: Measuring Offline Impact
Advanced Omnichannel Certificate...it is time to look at how to successfully measure foot traffic and sales driven by these solutions. When it comes down to it, clients want numbers to back up data. It's important to understand how Google measures...
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...about the different omnichannel formats and campaign solutions, it is time to look at how to successfully measure foot traffic and sales driven by these solutions. When it comes down to it, clients want numbers to back up data. It's important to understand how Google measures omnichannel impact and store visits, and puts that information to...
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[Optional] Take a pre-course survey
YouTube Asset Monetization... Pre-course SurveyThis form was created inside of Google.com. Privacy & Terms Forms
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...you show products and store information to shoppers who are nearby and searching on Google. Their primary purpose is to drive consumers to your brick-and-mortar stores to complete a purchase (although they still have the option to purchase online as well). Available countries: Local Inventory Ads have launched in 20 countries globally. In...
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Welcome to the Advanced Omnichannel Certificate program. Become a certified expert by completing advanced training modules created by our product experts. The certifications are designed to help you stay ahead of the curve with the latest product techniques and best practices on our Omnichannel product suite. By completing a training module,...
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Ingest content at scale
YouTube Content Ownership...assets, you can upload and manage metadata using several tools. ... New Article Title Use the basic youtube.com UI to upload and update New Article Title Use the Package Uploader to update and upload. New Article...
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Control your claims workflow
YouTube Content Ownership...on YouTube and earns revenue from ads. Claims connect videos to particular assets. ... Introduction Become well versed in claims Become well versed in claims Identify where claims originate Identify where claims...
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Waze Traffic Events & Push Notifications
WME Road Closures and Events...to Waze Map Editor (WME) that can add traffic events and road closures per their lock level: Community editors, Waze partners, Waze support teams. Publishing Process TEs and road closures are entered into...