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On completion of this course, you will earn an award to add to your public Skillshop and LinkedIn profiles to showcase your new skills. **About this course** Discover the new Fundamentals of Digital Marketing course and learn about current digital marketing topics, from AI tools to video marketing. Go at your own pace and explore 17 modules...

• Collection
• Duration 40h
• Rating 4.6
• Beginner
• Award

• Rating 4.8

Content marketing is a great way to build trust and increase site traffic. In this topic, you'll learn how to write for online audiences, organise production and promotion, choose the right format based on your...

• Path
• Duration 35m
• Rating 4.9

Steph is thinking about using an email marketing service to help her send out marketing emails for her pet supplies store. What benefits are there to using an email marketing service?

• Duration 2m
• Rating 4.6

Matt runs an online vintage record store in the UK. He wants to expand into new markets, but doesn’t know where to begin. What tools can help him choose his new market?

• Duration 4m
• Rating 5.0

Matt runs an online vintage record store in the UK. He wants to expand into new markets, but doesn’t know where to begin. What tools can help him choose his new market?

• Duration 4m
• Rating 5.0

Angela opened her own beauty salon two years ago, and is now looking at how content marketing can help her boost the business's profile online. How could content marketing help her?

• Duration 5m
• Rating 5.0

Discover the online tools you can use to promote a business online, create your marketing strategy, and attract the right customers. About this course Start our course free of charge and learn how to promote a business online. We'll tell you how to create a successful advertising and marketing strategy, and explain how email marketing, video and...

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• Duration 3h
• Rating 4.7
• Beginner

Get your business noticed and connect with more customers through social media, video, and content marketing. About this course Take our course free of charge to learn how to promote your business by using the power of content. Find out how tools like social media, video, and content marketing can help businesses get noticed and connect with...

• Collection
• Duration 3h
• Rating 4.6
• Beginner

Ready to dive into the global market? Before launching products or services to an international audience, it's important to validate your new markets, know the difference between translation and localisation and...

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• Duration 1.2h
• Rating 4.2

Email marketing is a great way to connect and stay in touch with your customers. From building a contact list to learning how to design emails that really stand out, this topic will teach you the basics of effective...

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• Duration 30m
• Rating 4.9

If you have a physical storefront, you'll need to harness local online marketing in order to reach customers. Ensure you're visible to people close to your store by creating a listing in local directories, engaging in...

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• Duration 20m
• Rating 5.0

Learn how web analytics can help measure the success of your online marketing, and get better results. About this course With just some basic web analytics skills, businesses can easily measure how well their online marketing is working and get even better results. Start our course free of charge and find out how you can easily measure your...

• Collection
• Duration 1h
• Rating 4.6
• Beginner