Lee is currently trying to promote a free eBook download on his website. He has spent time creating compelling emails and posting updates on his social media accounts. He decides to use data to work out if actionable insights can improve the success of his non-paid promotional efforts. Here are the highlights of the data that was gathered: - 75%...
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Get your business noticed and connect with more customers through social media, video, and content marketing. About this course Take our course free of charge to learn how to promote your business by using the power of content. Find out how tools like social media, video, and content marketing can help businesses get noticed and connect with...
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Josh, an interior designer, has decided to create blog posts and share them on social media to promote his new business. He’s made a list of all of the things he should remember when writing – however, not all points on his list are correct. Can you help him identify the points that are correct on this list?
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Maria has a pet shop in Bristol, and is writing fun blog posts about pets on her website, which are also being promoted on her social media accounts. Her goal is to try and increase product sales through content marketing efforts. Which metric is the most relevant in assessing which blog posts are contributing to increased product sales?
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The online opportunity
Get a business online...online. With so many people using the internet, it makes sense for a business to tap into digital. Find out what opportunities exist and how a website, videos or social media could help you reach your goals.
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Build your web presence
Get a business onlineFrom websites to local listings, mobile apps to social media, there are lots of ways to be found online. If a website is the best fit for your goals, you'll need to have a basic grasp of how they work. Even more...
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In this course, you’ll learn about generative AI, which is a type of AI that creates new content, such as text, images, or other media. You’ll explore how to use generative AI tools to assist your teaching practice by saving time on everyday tasks, personalizing instruction to meet student needs, and enhancing lessons and activities in creative...
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Boost Student Research Skills
Fundamentals Training...easy rule that can be applied when searching online is the ‘Rule of 3’. Encourage all students to compare three sources of information before coming to a conclusion on any given topic. A common misconception...
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Make mobile work for you
Connect with customers over mobileWith mobile video consumption on the rise, it makes sense to include mobile in your advertising strategy. Understanding the options and tools available and how to choose the right keywords and ad formats will set you...
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Explore the Benefits of the Digital Classroom and Encourage Twenty-First Century Work Habits
Fundamentals Training...that we give you credit for it)! Problem: My students only get feedback on their writing after they complete an assignment, print it out, and turn it in.Goal: I’d like to use less paper in class. I think that I...
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...and Targeting In this section, you’ll learn how getting your business on the map can grow your business and bring customers through your front door. Waze is the world's largest community-based traffic and navigation app. Your ads on Waze will reach consumers at key moments of their journeys helping you to: Get more customers to your business...
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Use Google Docs and Drive to Motivate Group Collaboration
Fundamentals Training...skill for our students; we are all smarter together! Together, teachers and students can become partners in learning. Collaborative learning activities empower students, giving them a voice and...
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Make In-Person Meetings More Effective
Fundamentals Training...available. Google Calendar will even handle the invitations and RSVPs for you, so you know who’s coming.Productive meetings happen when everyone knows what they need to prepare for, so attach a shared Google Doc...
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Get Inspired by Alternate Learning Models
Advanced Training...will know I am successful if I am able to work with the small groups successfully and my students have completed the learning objectives I set for them online. Response 1 Problem: I have two problems: (1) When we...