... Module 5: Optimizing to Omnichannel value Including Store visits or store sales in Smart Bidding allows Advertisers to maximize ROI across all touchpoints of the customer journey and uses machine learning to factor in all key signals such as device, location, time of day, etc. to predict performance for every single auction, saving you time...
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Module 5: Optimizing to Omnichannel Value
Advanced Omnichannel Certificate... Module 5: Optimizing to Omnichannel value Including Store visits or store sales in Smart Bidding allows Advertisers to maximize ROI across all touchpoints of the customer journey and uses machine learning to...
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Discover the online tools you can use to promote a business online, create your marketing strategy, and attract the right customers. About this course Start our course free of charge and learn how to promote a business online. We'll tell you how to create a successful advertising and marketing strategy, and explain how email marketing, video and...
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Navigate copyright permissions
YouTube Content Ownership...The first step would be to contact the copyright owners or rightsholders directly and negotiate the appropriate licenses for your use.Licenses typically contain explicit permission for using the content, but may...
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Understanding content ownership
YouTube Music Rights Management Certification...violations Get creative with open licenses Access the public domain Which describes how copyright applies to a cover song? Which is not a main factor when U.S. courts analyze fair use? What is an effective...
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In this section, you'll learn how we power the map and what makes the engagement on Waze unique ... Powering the Map The Waze App Time Spent In this section, you'll learn how we power the map and what makes the engagement on Waze unique. Waze’s biggest asset is our engaged community of more than 130+ million global users each month. Waze has a...
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In this section, you’ll learn about what makes our Waze audience unique and valuable around the world. ... The Waze Audience Why Waze? Our Global Community Reach an Engaged and Loyal Community In this section, you’ll learn about what makes our Waze audience unique and valuable around the world. Waze’s more than 130+ million-strong user base...
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Get your Business Profile verified
Google My Business...account. Now that you know how to verify your Business Profile on Google My Business, let’s see if you can apply what you’ve learned.You requested verification for your profile and are awaiting your code. What can...
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Help people nearby find you online
Make sure customers find you onlineThanks to search engines, local directories and social networks, reaching customers who are physically close to a store is a relatively easy task. Learn some ways to take advantage of that unique opportunity to...
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Module 4: Measuring Offline Impact
Advanced Omnichannel Certificate... Module 4: Measuring Offline Impact Section I: Store Visits Measurement Section II: Store Sales Measurement Having learned about the different omnichannel formats and campaign solutions, it is time to look at how...
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Introduction: Grow Offline Sales with Google
Advanced Omnichannel Certificate... Introduction: Grow Offline Sales with Google Introducing Google's omnichannel solutions The omnichannel shopping experience Consumers expect technology to seamlessly provide them with the information and services...
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Deep dive into display advertising
Promote a business with online advertisingTo make display ads succeed, it is important to first understand how advertising networks connect businesses who want to advertise, with websites with ad space to sell. You can then harness the power of retargeting...
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... Module 4: Measuring Offline Impact Section I: Store Visits Measurement Section II: Store Sales Measurement Having learned about the different omnichannel formats and campaign solutions, it is time to look at how to successfully measure foot traffic and sales driven by these solutions. When it comes down to it, clients want numbers to back up...
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... Introduction: Grow Offline Sales with Google Introducing Google's omnichannel solutions The omnichannel shopping experience Consumers expect technology to seamlessly provide them with the information and services they need, precisely when they need it. Whether it’s trying out a new product in-store, buy it online and pickup for quicker...