On completion of this course, you will earn an award to add to your public Skillshop and LinkedIn profiles to showcase your new skills. **About this course** Discover the new Fundamentals of Digital Marketing course and learn about current digital marketing topics, from AI tools to video marketing. Go at your own pace and explore 17 modules...
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Develop and test strategic decisions
YouTube Content Ownership...a proper experimental structure, test a hypothesis, and draw an actionable, data-driven conclusion to a complex problem. ... Make sense of data Group data for analysis Simplify with filters Compare information to...
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Get started with content marketing
Promote a business with contentContent marketing is a great way to build trust and increase site traffic. In this topic, you'll learn how to write for online audiences, organise production and promotion, choose the right format based on your...
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Develop your own instructional resource using an AI tool
Generative AI for Educators...you’ll take everything that you have learned so far about using AI tools and put it into practice by developing your own instructional resource. You will select a use case and prompt template, customize the...
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Steph is thinking about using an email marketing service to help her send out marketing emails for her pet supplies store. What benefits are there to using an email marketing service?
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Matt runs an online vintage record store in the UK. He wants to expand into new markets, but doesn’t know where to begin. What tools can help him choose his new market?
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Matt runs an online vintage record store in the UK. He wants to expand into new markets, but doesn’t know where to begin. What tools can help him choose his new market?
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Angela opened her own beauty salon two years ago, and is now looking at how content marketing can help her boost the business's profile online. How could content marketing help her?
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Discover the online tools you can use to promote a business online, create your marketing strategy, and attract the right customers. About this course Start our course free of charge and learn how to promote a business online. We'll tell you how to create a successful advertising and marketing strategy, and explain how email marketing, video and...
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Expand internationally
Expand a business to other countriesReady to dive into the global market? Before launching products or services to an international audience, it's important to validate your new markets, know the difference between translation and localisation and...
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Connect through email
Promote a business with online advertisingEmail marketing is a great way to connect and stay in touch with your customers. From building a contact list to learning how to design emails that really stand out, this topic will teach you the basics of effective...
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Get noticed locally
Get a business onlineIf you have a physical storefront, you'll need to harness local online marketing in order to reach customers. Ensure you're visible to people close to your store by creating a listing in local directories, engaging in...
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Get your business noticed and connect with more customers through social media, video, and content marketing. About this course Take our course free of charge to learn how to promote your business by using the power of content. Find out how tools like social media, video, and content marketing can help businesses get noticed and connect with...