... Module 5: Optimizing to Omnichannel value Including Store visits or store sales in Smart Bidding allows Advertisers to maximize ROI across all touchpoints of the customer journey and uses machine learning to factor in all key signals such as device, location, time of day, etc. to predict performance for every single auction, saving you time...
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Module 5: Optimizing to Omnichannel Value
Advanced Omnichannel Certificate... Module 5: Optimizing to Omnichannel value Including Store visits or store sales in Smart Bidding allows Advertisers to maximize ROI across all touchpoints of the customer journey and uses machine learning to...
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Leverage YouTube's reporting tools
YouTube Music Rights Management Certification... Try it Answer complex questions with Content Manager CMS Check your knowledge Make the most of YouTube's APIs Store and manage data in the cloud Find out how YouTube’s data tools can help you retrieve, track, and...
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Hamish’s website isn’t getting as many visitors as he’d like. He’s heard that search engine marketing (SEM) can help, but isn’t sure how it works. Can you explain what SEM enables you to do?
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Dave's been out of work for a while. He's currently job hunting and just secured an interview where he'll need to give a short presentation on his past achievements. What self-promotion tips would you give Dave to help him nail it?
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Jacob has been invited for a job interview at a company he really likes. He's excited but also quite nervous at the same time. What tips would you give Jacob for before, during and after the interview?
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Eric Blake sells the produce from his farm online. He wants to optimise the page that sells fruit and vegetables, so he’s looking into titles and meta tags, headings, and improving his copy. Can you help Eric choose a suitable title and meta description?
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Despite his digital presence, the number of hits on Hamish's website is still low. He’d like to use analytics to find out more about how customers are interacting with his site. What can he learn from analytics? Select the ways you think analytics can help business owners.
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Seth’s coffee shop is unique – it has an outside roof terrace and a library area so customers can read while they sip. He also sells rare coffee beans imported from Peru. What are a few techniques he could use to make his website more relevant to its desired users?
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Josh, an interior designer, has decided to create blog posts and share them on social media to promote his new business. He’s made a list of all of the things he should remember when writing – however, not all points on his list are correct. Can you help him identify the points that are correct on this list?
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Daryl is keen to impress potential recruiters and land his next job. He's decided to develop his own personal brand online. What advice can you give him?
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Seth’s website has been up and running for a while, but he isn’t sure how effective it’s been at drawing in new customers. How can Google Search Console help Seth with this?


