Search engines make it simple to find what you're looking for with a click of a button. But how do they work, and how can you improve your visibility on them? Learn the difference between organic and paid search...
Search Engine Optimisation might sound like a mouthful, but once you understand how search engines work you'll be on your way to becoming SEO confident. Learn how to develop an adaptable SEO plan, identify the most...
Learn how search engines and online advertising can help you connect with more customers. About this course Start our course free of charge to discover just some of the ways businesses can reach and connect with more customers online. Plus, learn how to improve your search engine performance (SEO), and use online advertising (SEM) to boost sales...
Addie is investigating how to create business websites for her local bakery business. She’s trying to get her head around how websites work. How good is your tech knowledge? Can you check the facts for Addie?
Hamish’s website isn’t getting as many visitors as he’d like. He’s heard that search engine marketing (SEM) can help, but isn’t sure how it works. Can you explain what SEM enables you to do?
Eric Blake sells the produce from his farm online. He wants to optimise the page that sells fruit and vegetables, so he’s looking into titles and meta tags, headings, and improving his copy. Can you help Eric choose a suitable title and meta description?
Eric is working on his website, which sells produce from his farm. He’s thinking of different ways to improve his website so that it appears on more search engine results and gets more traffic. Which of these ideas will help improve his search visibility?
The world of Search Engine Marketing (SEM) is full of opportunities, but to benefit you’ll first need to master research tools and keyword selection. From there, you can improve and optimise your search campaigns to...
Thanks to search engines, local directories and social networks, reaching customers who are physically close to a store is a relatively easy task. Learn some ways to take advantage of that unique opportunity to...
By incorporating a mix of both display and search engine advertising, you’ll be able to maximise your online visibility. Learn about the benefits of display and search ads, how they differ and how to find and target...
Search Engine Marketing (SEM) can open up a world of opportunities when it comes to promoting your service or product. By specifically targeting people interested in your website, you can use online advertising to...
...assets, you can upload and manage metadata using several tools. ... New Article Title Use the basic youtube.com UI to upload and update New Article Title Use the Package Uploader to update and upload. New Article...
...of content that shouldn’t be used in references? You’ve been notified of a reference overlap, but your company has exclusive ownership of the material. What should you do? Some types of content aren’t acceptable...
...and apply the right policies to control your content. Introduction Text Title Fans from around the world come to YouTube to watch their favorite content, whether it’s Psy showing his iconic dance moves in “Gangnam...
...reference examples Content licensed non-exclusively from a third party Content released under Creative Commons or similar open licenses Public domain footage, recordings, or compositions Clips from other sources...
