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... Module 5: Optimizing to Omnichannel value Including Store visits or store sales in Smart Bidding allows Advertisers to maximize ROI across all touchpoints of the customer journey and uses machine learning to factor in all key signals such as device, location, time of day, etc. to predict performance for every single auction, saving you time...

• Duration 10m
• Rating 4.4
• Advanced

... Module 5: Optimizing to Omnichannel value Including Store visits or store sales in Smart Bidding allows Advertisers to maximize ROI across all touchpoints of the customer journey and uses machine learning to...

• Duration 10m
• Rating 4.4
• Advanced

Content owners and creators should know when to grant or obtain copyright permissions and licenses, as well as how concepts such as fair use, fair dealing, and public domain may impact their work. ... Introduction...

• Duration 15m
• Rating 4.8
• Advanced

Use campaigns to better leverage user re-uploads of your content and drive traffic back to your channel. ... What are campaigns and how do they work? Select the best campaign type for you Create your campaign Check...

• Duration 15m
• Rating 4.6
• Advanced

Discover the online tools you can use to promote a business online, create your marketing strategy, and attract the right customers. About this course Start our course free of charge and learn how to promote a business online. We'll tell you how to create a successful advertising and marketing strategy, and explain how email marketing, video and...

• Collection
• Duration 3h
• Rating 4.7
• Beginner

... Check your knowledge Use works fairly with fair use Try it Spot when you need copyright permissions and licenses Stay clear of copyright violations Get creative with open licenses Access the public domain Which...

• Rating 4.7
• Advanced

Managing time successfully is essential to ensuring you're as productive as possible. Learn how to boost your productivity with cloud collaboration tools, as well as how mastering prioritisation and delegation can...

• Path
• Duration 18m
• Rating 4.8

You have your Google My Business account set up, but before you can move forward, you’ll need to confirm that you’re the one who really owns the business. It’s a simple process, whether you have one location or a...

• Duration 5m
• Rating 4.7
• Beginner

If you have a physical storefront, you'll need to harness local online marketing in order to reach customers. Ensure you're visible to people close to your store by creating a listing in local directories, engaging in...

• Path
• Duration 20m
• Rating 5.0

In this section, you’ll learn about what makes our Waze audience unique and valuable around the world. ... The Waze Audience Why Waze? Our Global Community Reach an Engaged and Loyal Community In this section, you’ll learn about what makes our Waze audience unique and valuable around the world. Waze’s more than 130+ million-strong user base...

• Duration 3m
• Rating 4.8

Whether you’re running a business, looking for a job, or ready for that next career move, learning how to network can bring all kinds of benefits. This module will help you build both your online and offline networks,...

• Path
• Duration 35m
• Rating 4.7

Search engines make it simple to find what you're looking for with a click of a button. But how do they work, and how can you improve your visibility on them? Learn the difference between organic and paid search...

• Path
• Duration 45m
• Rating 4.4

Ideas become more powerful when they’re shared. In this module, you’ll discover how simple tools like mind maps, storyboards, images and storytelling can help you share your ideas and capture the attention of your...

• Path
• Duration 15m
• Rating 4.5

Now that you’ve learned how to review and moderate map suggestions, it’s time to put your knowledge to the test. This assessment will make sure you’re ready to approve, adjust, or provide feedback on suggestions....

• Rating 4.8
• Award

Today, video is a vibrant and popular part of the online experience. Connecting with customers through this versatile medium can open up valuable advertising and content marketing opportunities. Learn how to integrate...

• Path
• Duration 55m
• Rating 3.9