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... Module 5: Optimizing to Omnichannel value Including Store visits or store sales in Smart Bidding allows Advertisers to maximize ROI across all touchpoints of the customer journey and uses machine learning to factor in all key signals such as device, location, time of day, etc. to predict performance for every single auction, saving you time...

• Duration 10m
• Rating 4.4
• Advanced

... Module 5: Optimizing to Omnichannel value Including Store visits or store sales in Smart Bidding allows Advertisers to maximize ROI across all touchpoints of the customer journey and uses machine learning to...

• Duration 10m
• Rating 4.4
• Advanced

... Module 4: Measuring Offline Impact Section I: Store Visits Measurement Section II: Store Sales Measurement Having learned about the different omnichannel formats and campaign solutions, it is time to look at how...

• Duration 10m
• Rating 4.6
• Advanced

... Module 4: Measuring Offline Impact Section I: Store Visits Measurement Section II: Store Sales Measurement Having learned about the different omnichannel formats and campaign solutions, it is time to look at how to successfully measure foot traffic and sales driven by these solutions. When it comes down to it, clients want numbers to back up...

• Duration 10m
• Rating 4.6
• Advanced

Content owners and creators should know when to grant or obtain copyright permissions and licenses, as well as how concepts such as fair use, fair dealing, and public domain may impact their work. ... Introduction...

• Duration 15m
• Rating 4.8
• Advanced

Discover the online tools you can use to promote a business online, create your marketing strategy, and attract the right customers. About this course Start our course free of charge and learn how to promote a business online. We'll tell you how to create a successful advertising and marketing strategy, and explain how email marketing, video and...

• Collection
• Duration 3h
• Rating 4.7
• Beginner

... Check your knowledge Use works fairly with fair use Try it Spot when you need copyright permissions and licenses Stay clear of copyright violations Get creative with open licenses Access the public domain Which...

• Rating 4.7
• Advanced

Tap into the world of e-commerce and learn how to effectively sell your products online. From the tools you'll need to build your online shop from scratch, to payment methods and managing orders, this introductory...

• Path
• Duration 25m
• Rating 5.0

Editing the live Waze map is a serious business that can impact many of our drivers across the world. To avoid inconvenience, always follow these guidelines: What you learned is awesome, yet there is more that needs...

• Duration 8m
• Rating 4.7
• Award

Jo wants to use analytics data and visitor surveys to make some improvements to her e-commerce website, but she only has limited time and budget. What actions could Jo take for each of these findings?

• Duration 3m
• Rating 5.0

... Module 1: Local Inventory Ads Section 1: The ‘Why’ and ‘What’ of Local Inventory Ads Section 2: LIA Introduction Section 3: LIA Optimization Section 4: LIA Reporting Local Inventory Ads lets you show products and...

• Duration 10m
• Rating 4.6
• Advanced

Lee is currently trying to promote a free eBook download on his website. He has spent time creating compelling emails and posting updates on his social media accounts. He decides to use data to work out if actionable insights can improve the success of his non-paid promotional efforts. Here are the highlights of the data that was gathered: - 75%...

• Duration 5m
• Rating 5.0

Omar owns a stall selling handmade cosmetics, and wants to launch an e-commerce site. He has lots of experience selling his products in person at markets, but is now hoping to reach more customers online. Can you advise Omar on how to make both his online and offline business successful?

• Duration 4m
• Rating 5.0