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... Module 2: Store Pickup Solutions Pickup Today

• Duration 10m
• Rating 4.8
• Advanced

... Module 2: Store Pickup Solutions Pickup Today

• Duration 10m
• Rating 4.8
• Advanced

...is changing. While many shoppers appreciate convenience and the tactile experience of being in a store, more people are beginning their shopping journey online. They’re checking product availability, prices,...

• Rating 4.8

... Module 3: Local Campaigns/ Performance Max for store goals Local Campaigns migration to Performance Max for store goals The way people search for local stores and the frequency of their visits has changed dramatically in the last few years. In fact, 80% of shoppers visit the stores less often, but when they do, the purchase rate and shopping...

• Duration 10m
• Rating 4.8
• Advanced

... Module 3: Local Campaigns/ Performance Max for store goals Local Campaigns migration to Performance Max for store goals The way people search for local stores and the frequency of their visits has changed...

• Duration 10m
• Rating 4.8
• Advanced

Jo wants to create a fully functional online store. Can you check which of the following features are available in most fully functional online stores?

• Duration 3m
• Rating 4.9

Steph is thinking about using an email marketing service to help her send out marketing emails for her pet supplies store. What benefits are there to using an email marketing service?

• Duration 2m
• Rating 4.6

Matt runs an online vintage record store in the UK. He wants to expand into new markets, but doesn’t know where to begin. What tools can help him choose his new market?

• Duration 4m
• Rating 5.0

Matt runs an online vintage record store in the UK. He wants to expand into new markets, but doesn’t know where to begin. What tools can help him choose his new market?

• Duration 4m
• Rating 5.0

Umar runs an online tutoring platform. His business is growing and he would like to create a website to help manage his teachers, store lesson content and students' scores. He is concerned about protecting his staff and students' personal information and would like some guidance to protect his business online.

• Duration 2m
• Rating 4.7

Explore the steps to writing a business plan, learn how to set up an online store, and estimate the financing you will need to create your own business. Note: Some courses contain links to sites that may not be available in your preferred language or that require you to select your language. If you are experiencing difficulties accessing the...

• Path
• Duration 9m
• Rating 4.6
• Beginner

Explore the steps to writing a business plan, learn how to set up an online store, and estimate the financing you will need to create your own business. Note: Some courses contain links to sites that may not be available in your preferred language or that require you to select your language. If you are experiencing difficulties accessing the...

• Path
• Duration 34m
• Rating 5.0
• Beginner

If you have a physical storefront, you'll need to harness local online marketing in order to reach customers. Ensure you're visible to people close to your store by creating a listing in local directories, engaging in...

• Path
• Duration 20m
• Rating 5.0

...search engines, local directories and social networks, reaching customers who are physically close to a store is a relatively easy task. Learn some ways to take advantage of that unique opportunity to attract new...

• Path
• Duration 25m
• Rating 4.8

Welcome to the Advanced Omnichannel Certificate program. Become a certified expert by completing advanced training modules created by our product experts. The certifications are designed to help you stay ahead of the curve with the latest product techniques and best practices on our Omnichannel product suite. By completing a training module,...

• Path
• Duration 2h
• Rating 4.8
• Advanced
• Award

...you believe a particular point of view? Are there ideas or opinions that are missing?An easy rule that can be applied when searching online is the ‘Rule of 3’. Encourage all students to compare three sources of...

• Duration 17m
• Rating 4.7
• Beginner

## Why brick and mortar retailers need to get their products on Google ... Pointy from Google displays your in-store products directly on your Business Profile on Google. Shoppers can see your inventory or browse for a particular product in the Pointy-powered ‘See What’s in Store’ section ... Google My Business

• Path
• Duration 20m
• Rating 4.7
• Beginner

... Module 4: Measuring Offline Impact Section I: Store Visits Measurement Section II: Store Sales Measurement Having learned about the different omnichannel formats and campaign solutions, it is time to look at how to successfully measure foot traffic and sales driven by these solutions. When it comes down to it, clients want numbers to back up...

• Duration 10m
• Rating 4.7
• Advanced

... Module 5: Optimizing to Omnichannel value Including Store visits or store sales in Smart Bidding allows Advertisers to maximize ROI across all touchpoints of the customer journey and uses machine learning to factor in all key signals such as device, location, time of day, etc. to predict performance for every single auction, saving you time...

• Duration 10m
• Rating 4.2
• Advanced

...1: The ‘Why’ and ‘What’ of Local Inventory Ads Section 2: LIA Introduction Section 3: LIA Optimization Section 4: LIA Reporting Local Inventory Ads lets you show products and store information to shoppers who are nearby and searching on Google. Their primary purpose is to drive consumers to your brick-and-mortar stores to complete a purchase...

• Duration 10m
• Rating 4.9
• Advanced

...expect technology to seamlessly provide them with the information and services they need, precisely when they need it. Whether it’s trying out a new product in-store, buy it online and pickup for quicker availability or looking for that in-store experience and expert advice - Google’s omnichannel products help connect customers with...

• Duration 10m
• Rating 4.8
• Advanced