On completion of this course, you will earn an award to add to your public Skillshop and LinkedIn profiles to showcase your new skills. **About this course** Discover the new Fundamentals of Digital Marketing course and learn about current digital marketing topics, from AI tools to video marketing. Go at your own pace and explore 17 modules...
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Develop and test strategic decisions
YouTube Content Ownership...a proper experimental structure, test a hypothesis, and draw an actionable, data-driven conclusion to a complex problem. ... Make sense of data Group data for analysis Simplify with filters Compare information to...
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Get started with content marketing
Promote a business with contentContent marketing is a great way to build trust and increase site traffic. In this topic, you'll learn how to write for online audiences, organise production and promotion, choose the right format based on your...
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Discover the power of ideas, and explore the tools and techniques you can use to capture your audience’s attention. About this course Your ideas become more powerful if you learn how to share them. In this free of charge course you'll build a toolkit of simple tools to help you organise and share your ideas effectively. You’ll learn how to take...
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Communicate your ideas through storytelling and design
Communicate your ideas through storytelling and designIdeas become more powerful when they’re shared. In this module, you’ll discover how simple tools like mind maps, storyboards, images and storytelling can help you share your ideas and capture the attention of your...
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Steph is thinking about using an email marketing service to help her send out marketing emails for her pet supplies store. What benefits are there to using an email marketing service?
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Matt runs an online vintage record store in the UK. He wants to expand into new markets, but doesn’t know where to begin. What tools can help him choose his new market?
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Matt runs an online vintage record store in the UK. He wants to expand into new markets, but doesn’t know where to begin. What tools can help him choose his new market?
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Angela opened her own beauty salon two years ago, and is now looking at how content marketing can help her boost the business's profile online. How could content marketing help her?
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Discover the online tools you can use to promote a business online, create your marketing strategy, and attract the right customers. About this course Start our course free of charge and learn how to promote a business online. We'll tell you how to create a successful advertising and marketing strategy, and explain how email marketing, video and...
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Get your business noticed and connect with more customers through social media, video, and content marketing. About this course Take our course free of charge to learn how to promote your business by using the power of content. Find out how tools like social media, video, and content marketing can help businesses get noticed and connect with...
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Sam spends much of his day online, and realises it's starting to impact his relationship with friends. How might you introduce the idea of digital wellbeing to him?
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Learn how web analytics can help measure the success of your online marketing, and get better results. About this course With just some basic web analytics skills, businesses can easily measure how well their online marketing is working and get even better results. Start our course free of charge and find out how you can easily measure your...
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Expand internationally
Expand a business to other countriesReady to dive into the global market? Before launching products or services to an international audience, it's important to validate your new markets, know the difference between translation and localisation and...
