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... Module 3: Local Campaigns/ Performance Max for store goals Local Campaigns migration to Performance Max for store goals The way people search for local stores and the frequency of their visits has changed dramatically in the last few years. In fact, 80% of shoppers visit the stores less often, but when they do, the purchase rate and shopping...

• Duration 10m
• Rating 4.8
• Advanced

• Rating 4.8

... Module 3: Local Campaigns/ Performance Max for store goals Local Campaigns migration to Performance Max for store goals The way people search for local stores and the frequency of their visits has changed...

• Duration 10m
• Rating 4.8
• Advanced

Content owners and creators should know when to grant or obtain copyright permissions and licenses, as well as how concepts such as fair use, fair dealing, and public domain may impact their work. ... Introduction...

• Duration 15m
• Rating 4.8
• Advanced

... Check your knowledge Use works fairly with fair use Try it Spot when you need copyright permissions and licenses Stay clear of copyright violations Get creative with open licenses Access the public domain Which...

• Rating 4.8
• Advanced

Learn how web analytics can help measure the success of your online marketing, and get better results. About this course With just some basic web analytics skills, businesses can easily measure how well their online marketing is working and get even better results. Start our course free of charge and find out how you can easily measure your...

• Collection
• Duration 1h
• Rating 4.5
• Beginner

Master complex road systems, optimize routing, and provide accurate guidance. Once you’re ready, take the assessment and get an official Junction Boxes and Paths certification! (and also a cool badge!) Note: Editing Junction Boxes and Paths is typically available at Level 3 and above, but may vary by country. Please check with your local...

• Path
• Rating 4.8

Tap into the world of e-commerce and learn how to effectively sell your products online. From the tools you'll need to build your online shop from scratch, to payment methods and managing orders, this introductory...

• Path
• Duration 25m
• Rating 5.0

Jo wants to use analytics data and visitor surveys to make some improvements to her e-commerce website, but she only has limited time and budget. What actions could Jo take for each of these findings?

• Duration 3m
• Rating 5.0

Omar owns a stall selling handmade cosmetics, and wants to launch an e-commerce site. He has lots of experience selling his products in person at markets, but is now hoping to reach more customers online. Can you advise Omar on how to make both his online and offline business successful?

• Duration 4m
• Rating 5.0

... Make sense of multiple claims Check your knowledge Try it Get your fair share of revenue Monitor and act upon shared claims How policies apply when you share asset ownership If you share ownership of an asset, you...

• Rating 4.0
• Advanced

Once your online shop is set up, it's time to ensure everything is optimised correctly so that customers have the smoothest user experience possible. Each touchpoint is an important communication opportunity between...

• Path
• Duration 35m
• Rating 4.8

Find out how to build a digital presence, sell to customers online, and stay safe from hackers. About this course Start our course free of charge to discover what it takes to start and run a successful business online. You'll also learn how to build a digital presence, use e-commerce, keep a business safe from hackers, and get noticed locally....

• Collection
• Duration 3h
• Rating 4.6
• Beginner

... Module 1: Local Inventory Ads Section 1: The ‘Why’ and ‘What’ of Local Inventory Ads Section 2: LIA Introduction Section 3: LIA Optimization Section 4: LIA Reporting Local Inventory Ads lets you show products and...

• Duration 10m
• Rating 4.6
• Advanced

... Module 1: Local Inventory Ads Section 1: The ‘Why’ and ‘What’ of Local Inventory Ads Section 2: LIA Introduction Section 3: LIA Optimization Section 4: LIA Reporting Local Inventory Ads lets you show products and store information to shoppers who are nearby and searching on Google. Their primary purpose is to drive consumers to your...

• Duration 10m
• Rating 4.6
• Advanced

Determine what happens in scenarios with multiple claims, to see when and where content is monetized. ... Introduction Make sense of multiple claims Make sense of multiple claims New Article Title Scenarios Scenarios...

• Duration 15m
• Rating 4.8
• Advanced