...for every single auction, saving you time while driving better results. This can be achieved by valuing all relevant conversion actions (online and offline) and incorporating them into your Smart Bidding strategies. Consider which categories perform especially well in-store compared to online. Map campaigns by online ROAS or conversion...
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WME Basics - Assessment
Waze Map Editor - Basics...to be taken into account: Please check the local editing rules on [**Wazeopedia**](https://www.waze.com/wiki/CommunityHub/Local_wiki_pages) before editing. In case of doubt, don’t hesitate to reach out to the...
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Module 5: Optimizing to Omnichannel Value
Advanced Omnichannel Certificate...actions (online and offline) and incorporating them into your Smart Bidding strategies. Consider which categories perform especially well in-store compared to online. Map campaigns by online ROAS or conversion...
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Discover the online tools you can use to promote a business online, create your marketing strategy, and attract the right customers. About this course Start our course free of charge and learn how to promote a business online. We'll tell you how to create a successful advertising and marketing strategy, and explain how email marketing, video and...
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Lee is currently trying to promote a free eBook download on his website. He has spent time creating compelling emails and posting updates on his social media accounts. He decides to use data to work out if actionable insights can improve the success of his non-paid promotional efforts. Here are the highlights of the data that was gathered: - 75%...
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Find success with analytics
Understand customers needs and online behavioursAnalytics tools provide loads of data, but they don’t always give easy answers. Dive a little deeper into web analytics, and you'll soon be able to measure organic search analytics, understand SEM data and master...
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Asset Monetization Assessment
YouTube Asset MonetizationPass the Assessment and earn an Achievement Keep in mind:-You'll need a score of 75% or higher to pass-If you end the assessment early or the timer runs out before you've answered enough questions correctly, you won't...
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Content Ownership Assessment
YouTube Content OwnershipPass the Assessment and earn an Achievement Keep in mind:-You'll need a score of 75% or higher to pass-If you end the assessment early or the timer runs out before you've answered enough questions correctly, you won't...
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Waze Traffic Events & Push Notifications
Waze Map Editor - Road Closures and Events...to Waze Map Editor (WME) that can add traffic events and road closures per their lock level: Community editors, Waze partners, Waze support teams. Publishing Process TEs and road closures are entered into...
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Hamish’s website isn’t getting as many visitors as he’d like. He’s heard that search engine marketing (SEM) can help, but isn’t sure how it works. Can you explain what SEM enables you to do?
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Module 1: Local Inventory Ads
Advanced Omnichannel Certificate...and searching on Google. Their primary purpose is to drive consumers to your brick-and-mortar stores to complete a purchase (although they still have the option to purchase online as well). Available countries:...
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Anna specialises in portrait photography. She uses her website to reach potential customers and has recently set up an SEM campaign to draw more traffic to her site. She wants to use negative keywords to make sure her ads don’t appear for people who aren’t potential customers. Which of the following keywords are the negative keywords?
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Control your claims workflow
YouTube Content Ownership...on YouTube and earns revenue from ads. Claims connect videos to particular assets. ... Introduction Become well versed in claims Become well versed in claims Identify where claims originate Identify where claims...
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Speaking in Public
Speaking in public...of your speech, organise your content, and even master important body language skills that can help you become a better public speaker. Plus, you’ll discover how to prepare and tailor a speech so that it’s perfect...
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...you show products and store information to shoppers who are nearby and searching on Google. Their primary purpose is to drive consumers to your brick-and-mortar stores to complete a purchase (although they still have the option to purchase online as well). Available countries: Local Inventory Ads have launched in 20 countries globally. In...