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Find out how the latest generation of Google Analytics can take your measurement strategy to the next level, and learn how to set up a Google Analytics 4 property for your business. After completing this foundational learning path on Google Analytics 4 properties, you'll be able to: Explain how Google Analytics 4 properties address your...

• Path
• Duration 49m
• Rating 4.4
• Beginner

Connect with your audience and meet your marketing objectives with the YouTube and Google Video ad solutions. Discover ad formats designed to capture the attention of today’s consumer and pair them with YouTube audience solutions to deliver more relevant ads at scale. Boost your campaign performance with creative strategies for telling effective...

• Path
• Duration 2.8h
• Rating 4.7
• Beginner

Showcase your ability to get results from YouTube and Google Video advertising solutions. Certified users will demonstrate an understanding of how to tell effective stories on YouTube to reach potential customers along the entire purchase journey at scale. By earning the Google Ads Video Certification, Google recognizes your ability to:...

• Path
• Duration 4.0h
• Rating 4.8
• Beginner
• Award

Learn how to use Google Ads to drive increased awareness and consideration by connecting with your audience at scale, engaging them at key moments, and delivering them a message that resonates. After completing this learning path, you’ll know how to: Utilize Google Ads to increase awareness and consideration for your brand Connect with your...

• Path
• Rating 5.0
• Beginner

Learn the creative essentials to build campaigns that deliver the right message across Google platforms. Understand how to make your ads relevant to your audience by using the right tools and creative formats. After completing this learning path, you’ll be able to: Identify campaign types and deliver the right message with Google Display ads...

• Path
• Rating 4.8
• Beginner

Learn how to translate your brand vision into a coherent marketing strategy by mastering key skills – from connecting with the right audience to measuring valuable campaign insights. After completing this learning path, you’ll be able to: Understand the basics of Google Search, Google Display, Shopping campaigns, and YouTube Improve campaign...

• Path
• Rating 5.0
• Beginner

Discover the tools and strategies to improve online sales by maximizing performance for your clients. After completing this learning path you’ll be able to: Maximize performance by delivering the right message, increasing your efficiency in bidding and mastering creative fundamentals Connect with your audience, master conversion data, and...

• Path
• Rating 4.8
• Beginner

Use Google Ads to drive quality leads and maximize performance for your clients. After completing this learning path, you’ll be able to: Understand the basics of Google Search, YouTube, and Display Ads Understand how to maximize the performance of ads with the correct messaging, and impactful creatives Understand how to maximize performance by...

• Path
• Rating 4.6
• Beginner

Learn how to build a successful campaign using Google Ads from start to finish with this extensive course optimized for account managers and planners. Establish foundational knowledge of Google Ads and maximize with more detailed knowledge including: Creative excellence, improving performance with optimization score, and more. After completing...

• Path
• Rating 4.5
• Beginner

...Note: Given the challenging environment many businesses need to operate in as a result of the COVID-19 outbreak, we understand that some of the best practices shared in this training path can't currently be implemented. We still wanted to provide you with the latest knowledge and resources on this topic, as we continue to work through this...

• Path
• Rating 5.0
• Beginner

Discover the YouTube and Google Video portfolio of ad formats, and find out how they’re aligned to meet your marketing objectives. ... YouTube Ad Formats, Marketing Objectives, Bumpers, CPM, TrueView In-stream,...

• Duration 40m
• Rating 4.9
• Beginner

Discover the YouTube and Google Video portfolio of ad formats, and find out how they’re aligned to meet your marketing objectives. ... YouTube Ad Formats, Marketing Objectives, Bumpers, CPM, TrueView In-stream,...

• Duration 40m
• Rating 4.9
• Beginner

Discover the YouTube and Google Video portfolio of ad formats, and find out how they’re aligned to meet your marketing objectives. ... YouTube Ad Formats, Marketing Objectives, Bumpers, CPM, TrueView In-stream,...

• Duration 40m
• Rating 4.9
• Beginner

Discover the YouTube and Google Video portfolio of ad formats, and find out how they’re aligned to meet your marketing objectives. ... YouTube Ad Formats, Marketing Objectives, Bumpers, CPM, TrueView In-stream,...

• Duration 40m
• Rating 4.9
• Beginner

Discover the YouTube and Google Video portfolio of ad formats, and find out how they’re aligned to meet your marketing objectives. ... YouTube Ad Formats, Marketing Objectives, Bumpers, CPM, TrueView In-stream,...

• Duration 40m
• Rating 4.9
• Beginner

Discover the YouTube and Google Video portfolio of ad formats, and find out how they’re aligned to meet your marketing objectives. ... YouTube Ad Formats, Marketing Objectives, Bumpers, CPM, TrueView In-stream,...

• Duration 40m
• Rating 4.9
• Beginner

Discover the YouTube and Google Video portfolio of ad formats, and find out how they’re aligned to meet your marketing objectives. ... YouTube Ad Formats, Marketing Objectives, Bumpers, CPM, TrueView In-stream,...

• Duration 40m
• Rating 4.9
• Beginner

Discover the YouTube and Google Video portfolio of ad formats, and find out how they’re aligned to meet your marketing objectives. ... YouTube Ad Formats, Marketing Objectives, Bumpers, CPM, TrueView In-stream,...

• Duration 40m
• Rating 4.9
• Beginner

Discover the YouTube and Google Video portfolio of ad formats, and find out how they’re aligned to meet your marketing objectives. ... YouTube Ad Formats, Marketing Objectives, Bumpers, CPM, TrueView In-stream,...

• Duration 40m
• Rating 4.9
• Beginner

Learn how to create your own Google Analytics 4 property today. ... analytics.js, app data stream, app stream, custom events, custom parameters, data stream, firebase sdk, google tag manager, gtag, gtag.js, gtm,...

• Duration 11m
• Rating 4.8
• Beginner

When it comes to making your TrueView ads more effective, the data speaks for itself — certain creative elements are really moving the needle and are associated with better brand metrics. Here, we’ll explore the...

• Duration 13m
• Rating 4.4

Discover a wealth of formats and placement opportunities for matching the right ads to the right inventory with the Authorized Buyers Program. ... Introduction The end to end workflow MCQ Key takeaways Up next!...

• Duration 25m
• Rating 4.7
• Beginner

Discover the Video ad formats that are best suited for awareness goals, as well as tips for implementing them. ... YouTube, video, awareness, Google Ads, campaign setup, video campaigns, marketing objectives, bumpers,...

• Duration 7m
• Rating 3.7
• Intermediate

Google Ad Manager gives you the tools to take control of your entire inventory — all from one platform. Learn how Google Ad Manager can help you earn the most revenue for your ads. ... Google Ad Manager, Navigation,...

• Duration 18m
• Rating 4.7
• Beginner