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Get to know video advertising on YouTube using TrueView through Display & Video 360. Take all the courses, pass the Assessment, and earn an Achievement to display on your profile. ... Get to know video advertising on YouTube using TrueView through Display & Video 360. Take all the courses, pass the Assessment, and earn an Achievement to...

• Path
• Duration 52m
• Rating 4.1
• Beginner
• Award

Learn what sets Display & Video 360 apart and how you can communicate its value to your clients. ... Learn what sets Display & Video 360 apart and how you can communicate its value to your clients. ... DoubleClick Bid Manager, DBM, Bid Manager, DBM Benefits, client discovery, DBM pitch, DDM, DoubleClick Digital Marketing, DBM best practices,...

• Path
• Duration 54m
• Rating 4.8
• Beginner

Google Web Designer gives you the power to design and implement engaging creative content. Use animation and interactive elements to bring your creative vision to life in a wide array of formats that seamlessly integrates with other Google products. After completing this intermediate learning path, you’ll be able to: Learn about the different...

• Path
• Duration 1.4h
• Rating 4.9
• Intermediate

Build on your foundational Display & Video 360 knowledge by digging deeper into Programmatic Guaranteed deals, Creatives, Optimization with Automated Bidding, Attribution models and mApp. After completing this intermediate learning path, you'll be able to: Determine the appropriate deal strategy for a programmatic deal buys and implement using...

• Path
• Duration 3.2h
• Rating 4.8
• Intermediate

Make the most of Search Ads 360 capabilities to optimize the return on your advertising spend, use information about your business to provide reporting insights and automate campaign management, and incorporate social campaign measurement to consolidate your social campaigns. After completing this intermediate learning path, you'll be able to:...

• Path
• Duration 1.9h
• Rating 4.7
• Intermediate

Expand and deepen your understanding and usage of Google Ad Manager's features to achieve your business objectives and drive revenue growth. Ad Manager can help you optimize your monetization strategies, make more impactful decisions, and grow your digital advertising business. After completing this intermediate learning path, you’ll be able to:...

• Path
• Duration 40m
• Rating 5.0
• Intermediate

Google Marketing Platform Product Certifications identify qualified users who demonstrate the ability to perform critical tasks and workflows with Platform products. The certification exams are designed for users with real-world, hands-on experience using Google Marketing Platform products, and test on specific predetermined criteria aligned...

• Path
• Duration 1h
• Rating 4.8
• Intermediate
• Award

Grow your business by optimizing user experience after the click on mobile sites and apps. Learn ways to set up a user-focused organization and best practices to make the mobile experience fast, seamless, and personalized. After completing this foundational mobile learning path, you’ll be able to: Understand how user experience on mobile impacts...

• Path
• Duration 59m
• Rating 4.5
• Beginner

Google Marketing Platform offers a versatile solution for serving creative ad formats at scale that can reach the right person at the right moment with the right message, while allowing you to effectively collaborate with others and manage your creatives. After completing this intermediate learning path, you'll be able to: Identify immersive and...

• Path
• Duration 1.3h
• Rating 4.6
• Intermediate

Build on your Display & Video 360 knowledge by exploring digital marketing maturity concepts, Connected TV, and Structured Data Files while digging deeper into Programmatic Guaranteed deals. After completing this Display & Video 360 learning path, you'll be able to: 1) Discover how the Digital Marketing Maturity Framework is a roadmap to...

• Path
• Duration 2.8h
• Rating 4.5
• Advanced

Learn how to use Search Ads 360 to help customers find you wherever they are. Take all the courses, pass the Assessment, and earn an Achievement to display on your profile. ... cross-device, cross-environment, pure downloads, iOS, Android, x-device, mobile bid adjustment, formula columns, custom Floodlight variables, call center, third-party...

• Path
• Duration 1.7h
• Rating 4.5
• Intermediate
• Award

Grow your business by optimizing user experience after the click on mobile sites and apps. Learn ways to set up a user-focused organization and best practices to make the mobile experience fast, seamless, and personalized. After completing this foundational mobile learning path, you’ll be able to: Understand how user experience on mobile impacts...

• Path
• Duration 59m
• Rating 4.8
• Beginner

Google Marketing Platform product certifications identify qualified users who demonstrate the ability to perform critical tasks and workflows with Platform products. This certification exam is designed for users with hands-on experience, and will test on specific predetermined criteria aligned with critical job tasks. About this exam Demonstrate...

• Path
• Duration 1.3h
• Rating 4.7
• Award

Master the essentials of creating and customizing Google Search campaigns that get your ads in front of customers looking for what you offer. Learn best practices for keyword and bidding strategies, create effective text ads and boost campaign performance to reach your marketing goals. After completing this foundational Google Ads Search...

• Path
• Duration 2.5h
• Rating 4.6
• Beginner

Demonstrate your ability to measure and optimize digital ad performance using Google’s measurement solutions. Certified users will show they can understand the metrics that matter and can turn key insights into action to improve Google Ads performance and make an impact on their business. By earning the Google Ads - Measurement Certification,...

• Path
• Duration 4.7h
• Rating 4.4
• Beginner
• Award

Make better advertising decisions and improve your marketing efforts by understanding how digital ads performance is measured. Learn how to properly set-up Google Ads and Google Analytics measurement solutions, and put insights into action to improve your Google Ads performance. After completing this foundational Google Ads - Measurement...

• Path
• Duration 3.5h
• Rating 4.5
• Beginner

Find out how the latest generation of Google Analytics can take your measurement strategy to the next level, and learn how to set up a Google Analytics 4 property for your business. After completing this foundational learning path on Google Analytics 4 properties, you'll be able to: Explain how Google Analytics 4 properties address your...

• Path
• Duration 49m
• Rating 4.3
• Beginner

Demonstrate your mastery of building and optimizing Google Search campaigns. Certified users will exhibit the ability to leverage automated solutions like Smart Bidding and Audience Solutions to boost campaign performance for specific marketing objectives. By earning the Google Ads Search Certification, Google recognizes your ability to:...

• Path
• Duration 3.7h
• Rating 4.7
• Beginner
• Award

In addition to the components that allow you to add functionality to your creative, there are also more advanced components in Google Web Designer that let you build an entire ad according to format specifications,...

• Duration 9m
• Rating 5.0

Discover how to go beyond last click with Search Ads 360 attribution models. You'll learn how to create your own data-driven attribution model. ... last click, last interaction, data-driven attribution, time decay,...

• Duration 10m
• Rating 5.0
• Beginner

The Display & Video 360 Certification Exam Study Guide links to resources you might find helpful in prearpring for the assessment. ... The Display & Video 360 Certification Exam Study Guide links to resources you...

• Duration 1h
• Rating 2.0
• Beginner

The Search Ads 360 Certification Exam Study Guide links to resources you might find helpful in prearpring for the assessment. ... Search Ads 360, Certification, Search Management., Search Ads 360 Certification ...

• Duration 1h
• Rating 2.0
• Beginner

Learn how you can use AdMob mediation to grow your revenue by opening up your inventory to multiple ad sources. Use AdMob mediation to easily manage ad sources, pulling in real-time CPM (cost-per-thousand impressions)...

• Duration 55m
• Rating 5.0
• Beginner

Measuring the the full value of a mobile campaign means accounting for all the devices a mobile customer might use. Search Ads 360 provides you with the reporting tools to discover this information, and in this...

• Duration 12m
• Rating 4.8
• Intermediate