Build Your Media Strategy with Display & Video 360
Build on your foundational Display & Video 360 knowledge by digging deeper into Programmatic Guaranteed deals, Creatives, Optimization with Automated Bidding, Attribution models, and mApp.
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Explore the Power of Creatives With Google Marketing Platform
Learn how Google Marketing Platforms creative solutions can help you achieve your marketing objectives and understand the right creative solutions for your marketing goals.
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Drive leads with Google Ads
Drive quality leads and maximize performance for your clients.
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Get Started as an Authorized Buyer
Learn how to set up an Authorized Buyers account and adhere to the Authorized Buyer program policies. Understand how to meet your clients’ campaign requirements with the appropriate deal type and ad format.
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Learn the basics of Shopping ads
Grow your business with Shopping ads that place your products in front of millions of online shoppers searching for what you offer.
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Drive foot traffic to your store with Google Ads
Learn how Google Ads can help you drive traffic to your store. Note: Given the challenging environment many businesses need to operate in as a result of the COVID-19 outbreak, we understand that some of the best practices shared in...
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Build Your Campaign Strategy with Search Ads 360
Make the most of Search Ads 360 capabilities to optimize the return on your advertising spend, use information about your business to provide reporting insights and automate campaign management, and incorporate social campaign measurement to consolidate your social campaigns.
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Learn how to create and optimize Google App campaigns
Master the fundamentals of using Google App campaigns to deliver relevant ads, and help grow your business with the power of machine learning.
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Drive marketing results with Google Ads
Learn how to translate your brand vision into a coherent marketing strategy by mastering key skills – from reaching the right audience to measuring valuable campaign insights.
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Increase awareness with Google Ads
Learn how to use Google Ads to drive increased awareness and consideration by connecting with your audience at scale, engaging them at key moments, and delivering them a message that resonates.
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Improve campaign performance with optimization score
Learn how to use optimization score recommendations to get the best results from your Google Ads campaigns.
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Improve online sales with Google Ads
Discover the tools and strategies to improve online sales by maximizing performance for your clients.
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Master creative essentials with Google Ads
Learn the creative essentials to build campaigns that deliver the right message across Google platforms. Understand how to make your ads relevant to your audience by using the right tools and creative formats.
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Elevate Your Campaigns with Programmatic Buying
Build on your foundational knowledge by digging deeper into making and optimizing Programmatic Guaranteed deals and buying media across the array of inventory options available to Authorized Buyers.
