Web analytics can provide a world of information when it comes to understanding your web users. By clearly outlining your business goals, you can then utilise analytics data to help you refine and improve your website...
Lee is currently trying to promote a free eBook download on his website. He has spent time creating compelling emails and posting updates on his social media accounts. He decides to use data to work out if actionable insights can improve the success of his non-paid promotional efforts. Here are the highlights of the data that was gathered: - 75%...
Search Engine Marketing (SEM) can open up a world of opportunities when it comes to promoting your service or product. By specifically targeting people interested in your website, you can use online advertising to...
In this course, you will learn a few creative best practices for successful and memorable Waze campaigns. ... Best Practices Waze Creative Best Practices Content Considerations: Owning the In-Car Moment Check-list In this course, you will learn a few creative best practices for successful and memorable Waze campaigns. For the most effective Waze...
...where claims originate Exempt specific channels from claims Try it Use campaigns to manage song UGC Become well versed in claims Check your knowledge Claims on YouTube can come from two sources: Partner-uploaded...
...so you can calculate revenue by channel, by partner, or on other dimensions. This is where field names come in.The table below highlights a few of the most frequently-used fields. You can use these field names to...
...business on Google. Let’s use this picture of the two of us standing next to the guitar. Then, when people come into the store, they’ll know who to look for if they need help. Next, let’s change our cover photo to...
...to make sure she has a way to connect with them. She knows this is one of the best ways to get them to come to her shops. Kerrie can do more with Google My Business than list her business information. It’s also a...
