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Learn the creative essentials to build campaigns that deliver the right message across Google platforms. Understand how to make your ads relevant to your audience by using the right tools and creative formats.
Earn a Google Ads - Measurement Certification by demonstrating your ability to measure and optimize Google Ads campaign performance. Prepare for the certification by completing the diagnostic assessment, or proceed to get certified.
Understand the basics of creating Google Search campaigns to reach your customers with the right message at the right time.
Learn how to plan, execute, and measure your media plan with Display & Video 360.
Find out how the latest generation of Google Analytics can take your measurement strategy to the next level, and learn how to set up a Google Analytics 4 property for your business.
Learn how to set up an Authorized Buyers account and adhere to the Authorized Buyer program policies. Understand how to meet your clients’ campaign requirements with the appropriate deal type and ad format.
Learn how to get started, create inventory, set up ad campaigns, and manage creatives with Google Ad Manager.
Drive quality leads and maximize performance for your clients.
Learn how to translate your brand vision into a coherent marketing strategy by mastering key skills – from reaching the right audience to measuring valuable campaign insights.
The Waze Ads Fundamentals course will introduce you to the fundamentals of the Waze Ads advertising platform, including the history and mission of Waze, an overview of the Waze ad formats and solutions, how to track the performance of your...
Master the fundamentals of using Google Display to deliver effective display campaigns that grow awareness, influence consideration or drive action for your business.
Learn how to create and customize Google Search campaigns to help grow your business by getting your ads in front of more customers looking for what you offer.
Grow your business with Shopping ads that place your products in front of millions of online shoppers searching for what you offer.
Google Web Designer gives you the power to design and implement engaging creative content. Use animation and interactive elements to bring your creative vision to life in a wide array of formats that seamlessly integrates with other Google products.
Learn how to build successful campaigns using Google Ads from start to finish with this learning path optimized for account managers and planners.
Build on your foundational Display & Video 360 knowledge by digging deeper into Programmatic Guaranteed deals, Creatives, Optimization with Automated Bidding, Attribution models, and mApp.
Learn how Google Marketing Platforms creative solutions can help you achieve your marketing objectives and understand the right creative solutions for your marketing goals.
Learn how to get the most out of Google Ads - from maximizing your performance to connecting with your customers - in order to reach your marketing goals.
Master the fundamentals of creating a Google Display ads campaign to meet specific marketing objectives.
Master the fundamentals of using Google App campaigns to deliver relevant ads, and help grow your business with the power of machine learning.
Learn how Google Marketing Platforms creative solutions can help you achieve your marketing objectives and understand the right creative solutions for your marketing goals.
Master the fundamentals of Campaign Manager to create, measure, and optimize campaigns that meet your digital marketing needs.
Learn how to set up your search campaigns and unlock their full potential with Search Ads 360.
