The Google Analytics Individual Qualification covers basic and advanced Google Analytics concepts. This includes: planning and principles; implementation and data collection; configuration and administration; conversion and attribution; and reports, metrics, and dimensions. ... The Google Analytics Individual Qualification covers basic and...
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Learn the ins and outs of Search Ads 360 and find out how to make campaign management a breeze. Take all the courses, pass the Assessment, and earn an Achievement to display on your profile. ... organization, campaign structure, remarketing list, campaign copy, inbound sync, scheduled edits, automated rules, automation, spreadsheet, Excel,...
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Get to know video advertising on YouTube using TrueView through Display & Video 360. Take all the courses, pass the Assessment, and earn an Achievement to display on your profile. ... Get to know video advertising on YouTube using TrueView through Display & Video 360. Take all the courses, pass the Assessment, and earn an Achievement to...
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Learn how to use Studio to make and manage ad creatives for campaigns ... ad formats, creative tools, GWD, dynamic, brief, planning, brand, dynamic, Studio, dynamic, ad format, GWD, developer, creative tactic, GWD, Studio, prospecting, brand awareness, audience targeting, behavior, Studio, CM ID, DV360, CM, Remarketing, product, abandoned cart,...
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In this section, you'll learn how we power the map and what makes the engagement on Waze unique ... Knowledge Check An overview of how our highly engaged community of drivers worldwide uses the Waze App.In this course, you will learn about the following:Engaged Community: Our strongest point of differentiation is our engaged community of more...
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In this section, you’ll learn how getting your business on the map can grow your business and bring customers through your front door. ... Knowledge Check Here are a few examples of how CCP works in different cities: A look at the latest offerings from Waze, and an introduction to Waze Ads.In this course, you will learn about the following:New...
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You’ve almost reached your destination! Before you arrive let’s review a few things! ... Knowledge Check In this course, you will learn more about Waze Ads’ three solutions, including:Starter, Plus, and Brands: The unique offerings, pricing, and payment options of each of our three advertising solutions, Starter and Plus, and Brands.Starter vs....
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Learn how to use Google Ads to drive increased awareness and consideration by connecting with your audience at scale, engaging them at key moments, and delivering them a message that resonates. After completing this learning path, you’ll know how to: Utilize Google Ads to increase awareness and consideration for your brand Connect with your...
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Learn how to translate your brand vision into a coherent marketing strategy by mastering key skills – from connecting with the right audience to measuring valuable campaign insights. After completing this learning path, you’ll be able to: Understand the basics of Google Search, Google Display, Shopping campaigns, and YouTube Improve campaign...
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Learn how Google Ads can help you drive traffic from online advertising to your store. Note: Given the challenging environment many businesses need to operate in as a result of the COVID-19 outbreak, we understand that some of the best practices shared in this training path can't currently be implemented. We still wanted to provide you with the...
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Whether you’re a beginner or expert, business owner or strategist, Skillshop is your one-stop shop for Google product training. ... We’re thrilled to introduce the new Skillshop learning platform (formerly Academy for Ads), where learners at any level can get flexible online training to master the Google products, tools, and platforms they use...
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Build on your foundational knowledge by digging deeper into making and optimizing Programmatic Guaranteed deals and buying media across the array of inventory options available to Authorized Buyers. After completing this intermediate learning path, you'll be able to: Determine the appropriate deal strategy for a Programmatic deal buys and...
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Project based learning provides choice for learners to explore interests and budget time. In this module we look at using Google Classroom for projects, providing one place to manage learning with flexibility on when it is accessed by learners. ...
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Internet access is becoming easier and easier to obtain but this does not guarantee that everyone taking part in a distance learning course has reliable internet access all of the time. This module will explore how to support users offline. ...
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We will explore how distance learning can be delivered using G Suite tools, exploring the considerations educators need to take as they set up for distance learning, ensuring learners can access learning and find it engaging and motivational. ...
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When you don’t share the same physical space as your students, you have to close the distance and keep your community connected. Delivering content in a variety of modes with predictability and easy access helps create pathways for all learners. ...
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You’re about to test your Waze knowledge. The Waze Ads Fundamentals assessment consists of 30 questions and takes 35 minutes to complete. Keep in mind: You’ll need a score of 80% or higher to pass If you end the assessment early or the timer runs out before you’ve answered enough questions correctly, you won’t pass. ... You’re about to test your...
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Learn what sets Display & Video 360 apart and how you can communicate its value to your clients. ... Learn what sets Display & Video 360 apart and how you can communicate its value to your clients. ... DoubleClick Bid Manager, DBM, Bid Manager, DBM Benefits, client discovery, DBM pitch, DDM, DoubleClick Digital Marketing, DBM best practices,...
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Learn how to build a successful campaign using Google Ads from start to finish with this extensive course optimized for account managers and planners. Establish foundational knowledge of Google Ads and maximize with more detailed knowledge including: Creative excellence, improving performance with optimization score, and more. After completing...
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Learn the creative essentials to build campaigns that deliver the right message across Google platforms. Understand how to make your ads relevant to your audience by using the right tools and creative formats. After completing this learning path, you’ll be able to: Identify campaign types and deliver the right message with Google Display ads...
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Learn how to use optimization score recommendations to drive optimal performance for your advertising campaigns. This learning path will help you master bidding and budget strategies, successfully reach your audience with the right message, and navigate automated campaigns. After completing this learning path you should be able to: Create an...
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Subtle connections are made during in-person learning scenarios. In this module we will look at creating a learning environment that allows you as the educator to remain aware of barriers to learning and maintain connections with learners. ...
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Learn how to bring your creative vision to life and develop data-driven creatives with Google Web Designer. Understand how Google Web Designer is seamlessly integrated with Display & Video 360. After completing this foundational Google Web Designer learning path, you'll be able to: 1) Bring your creative vision to life by using Google Web...
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Google Marketing Platform offers a versatile solution for serving creative ad formats at scale that can reach the right person at the right moment with the right message, while allowing you to effectively collaborate with others and manage your creatives. After completing this intermediate learning path, you'll be able to: Identify immersive and...
