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Learn how effective tagging can improve your ad measurement, and discover which Google tagging solution is best for your business. After completing this foundational learning path on tagging, you'll be able to: Explain what site tags are and why tagging effectively is important for your business Explain the benefits of Google’s dynamic tagging...

• Path
• Duration 43m
• Rating 4.9
• Beginner

...analytics 360, tag manager, optimize, analytics, surveys, Conversion tracking, marketing objectives, goals, actions, google analytics, google ads, conversion action, e-commerce tracking, measurement, Conversion, conversion window, conversion tracking, conversion report, tag, autotagging, website conversions, sitewide tag, app converions...

• Path
• Duration 33m
• Rating 4.0
• Beginner

...Earn a Google Ads - Measurement Certification by demonstrating your ability to measure and optimize Google Ads campaign performance. Prepare for the certification by completing the diagnostic assessment, or proceed to get certified. ... Google My Business, GMB, google marketing platform, search ads 360, tag manager 360, optimize 360, surveys...

• Path
• Duration 4.7h
• Rating 4.4
• Beginner
• Award

...is measured. Learn how to properly set-up Google Ads and Google Analytics measurement solutions, and put insights into action to improve your Google Ads performance. After completing this foundational Google Ads - Measurement learning path, you'll be able to: Translate your marketing objectives into measurable actions Set up tracking to...

• Path
• Duration 3.5h
• Rating 4.5
• Beginner

Accurate measurement depends on effective tagging. So what are tags, and why are they so powerful? And how are Google’s tagging solutions equipped to handle changes in the privacy ecosystem? ... code, dynamic tagging, dynamic tag, html, html tag, java, javascript, js, measure, measurement, pixel, site code, site pixel, site tagging, sitewide...

• Duration 11m
• Rating 4.9
• Beginner

Reach consumers using Google Search with an effective keyword strategy. Learn how keyword match types can get your ads in front of the right audience and help you achieve your marketing objectives. ... search...

• Duration 10m
• Rating 4.8
• Intermediate

...what you offer. Learn best practices for keyword and bidding strategies, create effective text ads and boost campaign performance to reach your marketing goals. After completing this foundational Google Ads Search learning path, you'll be able to: Translate a vision for online marketing into a coherent digital marketing strategy Develop a...

• Path
• Duration 2.5h
• Rating 4.6
• Beginner

...Google recognizes your ability to: Translate a vision for online marketing into a coherent digital marketing strategy Develop a Google Search strategy with wider company marketing plans Generate a plan to increase leads, sales or web traffic using Google Search Develop a plan to reach new and existing customers with Google Search...

• Path
• Duration 3.7h
• Rating 4.7
• Beginner
• Award

Accurate measurement depends on effective tagging. So what are tags, and why are they so powerful? And how are Google’s tagging solutions equipped to handle changes in the privacy ecosystem? ... code, dynamic tagging,...

• Duration 11m
• Rating 4.9
• Beginner

...Title New Block Title New Block Title New Block Title New Block Title New Block Title How Ad Manager compares CPM New Block Title New Block Title New Block Title New Block Title New Block Title New Block Title...

• Duration 52m
• Rating 4.8
• Beginner

...checking for available inventory, Ad Manager analyzes the line item you’re running a forecast for against competing booked line items. Ad Manager looks at the past 24 months (or longer) of aggregated, historical...

• Duration 33m
• Rating 4.5
• Beginner

Achieve full Display & Video 360 workflow automation by using Read/Write API. ... Display & Video 360, automation, API, Read/Write API, bulk editing, campaign setup, insertion order setup, line item setup, campaign...

• Duration 7m
• Rating 4.7

...as keywords and location, to get in front of the most relevant customers. Control Google Ads gives you complete control over your budget. You choose how much to spend per month, per day, and per ad. Based on your...

• Duration 15m
• Rating 4.8
• Beginner

...as keywords and location, to get in front of the most relevant customers. Control Google Ads gives you complete control over your budget. You choose how much to spend per month, per day, and per ad. Based on your...

• Duration 15m
• Rating 4.8
• Beginner

Examine how bulk edits made via structured data files can help you to streamline campaign management in Display & Video 360. ... Display & Video 360, automation, SDF, Structured Data Files, bulk editing, campaign...

• Duration 8m
• Rating 4.7

Use structured data files to perform bulk edits in Display & Video 360. ... Display & Video 360, automation, SDF, Structured Data Files, bulk editing, campaign setup, insertion order setup, line item setup, campaign...

• Duration 14m
• Rating 4.8

You've finished this Learning path and are now ready to test your knowledge. Pass this Assessment and you’ll earn an Achievement that you can show on your profile. ... programmatic, automation, efficiency, RTB ...

• Duration 4m
• Rating 4.0
• Advanced

Foster productivity and collaboration in your teaching and research using G Suite. From smarter email to seamless video conferencing to real time feedback on student work, these modules will help faculty collaborate easily and securely across disciplines and campuses. ... Foster productivity and collaboration in your teaching and research using...

• Path
• Rating 4.8
• Beginner

Learn how to use your free Google My Business to create listings that will stand out when customers search online. Take all the courses, pass the Assessment, and earn an Achievement to display on your profile. ... adwords, adwords express, account management, small business ... Google My Business

• Path
• Duration 42m
• Rating 4.8
• Beginner
• Award

Curate your view in Google Ads to focus on the numbers that matter most to your business. Generate views and reports that help tell the story of how you’re performing. ... business objectives, marketing objectives,...

• Duration 33m
• Rating 4.0

Learn how to structure the basic campaign settings for both standard and Smart Display campaigns. ... Basic settings, display settings, budget, daily budget, language, languages, location, location targeting, location...

• Duration 5m
• Rating 4.7
• Intermediate

Reach users based on how they’ve engaged with your campaign using campaign activity audiences. ... DV360, audiences, campaign activity, frequency cap, on-target reach, audience builder, Display & Video 360 ...

• Duration 5m
• Rating 4.8

Reach users based on how they’ve engaged with your campaign using frequency management. ... DV360, audiences, campaign activity, frequency cap, on-target reach, audience builder, frequency management, Display & Video...

• Duration 7m
• Rating 4.0

Build and activate your audiences using activity-based audiences. ... DV360, audiences, campaign activity, frequency cap, on-target reach, audience builder, Display & Video 360 ...

• Duration 5m
• Rating 5.0