On completion of this course you will earn an award to add to your public Skillshop and LinkedIn profiles to showcase your new skills. About this course Learn the fundamentals of digital marketing, and help grow your business or career. Master the basics of digital marketing with our Interactive Advertising Bureau-accredited course. There are 24...
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Manage Ads with Rules and Protections
Drive Advertising Revenue with Google Ad Manager...as branded, the option of semi-transparency provides the right level of protection required to monetize premium inventory. With anonymous floor prices, advertisers and buyers don’t see the ad exchange seller...
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Use Ad Manager’s Yield Management Solutions
Optimize Google Ad Manager to Meet ObjectivesLearn how Google Ad Manager's suite of yield management solutions can help you overcome the challenges of monetizing inventory across all of your advertising partners. ... Ad Manager, yield management, dynamic...
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Discover the Business Value of Apps
Drive Apps Growth with GoogleExplore why apps are important to advertiser business objectives and how to set up advertisers for success with Google's app solutions. ... Apps are here to stay Show what you know Resources Pre-pandemic, apps were an...
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Promote a Safe and Responsible Online Presence
Fundamentals Training...your tracks stay around long after you leave the website you were viewing or close the computer. The Internet is not a private space, so students should be aware that what they do online is permanent.The ease with...
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Manage revenue for multiple partners
YouTube Asset Monetization...own or control intellectual property in different countries. In these cases, YouTube will pay each owner all net revenue the asset earned in that country. For example, one owner will receive the revenue from views...
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Review asset performance
YouTube Music Rights Management Certification...regularly to see if you are potentially losing out on revenue opportunities through assets without a Monetize policy.Ask: Which of our assets have a Block policy? See territories in conflict and the last ownership...
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Explore why apps are important to advertiser business objectives and how to set up advertisers for success with Google's app solutions. ... Apps are here to stay Show what you know Resources Pre-pandemic, apps were an essential part of everyday life That trend has only accelerated, and apps have become even more essential… It's not just...
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Learn how to leverage your data to reach your marketing objectives with Customer Match and Similiar Audiences. ... customer match, audience solutions, search audiences, remarketing lists, similar audiences, data, marketing objectives ... Whether you want to reengage existing customers or reach out to your most valuable customers, Google’s...
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When to use downloadable reports
YouTube Asset Monetization...that you can take to your accounting department. These reports are published to your CMS at regular intervals.Net revenue The amount that will be paid into an AdSense account, factoring in revenue sharing and...
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Explore the Value of Google Search
Increase awareness with Google AdsPotential customers are out there, right now, looking for the products and services you offer. Wouldn't it be great if you could show up exactly when they need you most? Learn how Google Search campaigns can help you...
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Message colleagues instantly with Google Chat
Basic use of Google Workspace for Education FundamentalsGoogle Chat is a great way to efficiently communicate with colleagues and students in real time across different devices. Explore how to set up and implement processes to use this to enhance communication across your...
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Use Ads Creative Studio to Make Effective Video Ads
Create Effective Ads for Google Marketing Platform CampaignsLearn how Ads Creative Studio can help you and your team make effective video ad creative, with the option to use templates designed for Google's platforms. ... ads creative studio, ACS, video creative, youtube...
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Use Ads Creative Studio to Make Effective Video Ads
Create Effective Ads for Video CampaignsLearn how Ads Creative Studio can help you and your team make effective video ad creative, with the option to use templates designed for Google's platforms. ... ads creative studio, ACS, video creative, youtube...
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Distance Learning without Internet access
Distance Learning For EducatorsInternet access is becoming easier and easier to obtain but this does not guarantee that everyone taking part in a distance learning course has reliable internet access all of the time. This module will explore how to...
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Confirm Data Is Being Collected
Get started using Google AnalyticsValidate that data is coming into Google Analytics from your website or app. ... analytics, google analytics, ga, ga4, digital analytics ... You learned how to set up data collection for websites and apps. Now let's...
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Communicate with a wider audience in Meet
Premium Teaching & Learning FeaturesBenefit from live streaming options built into Google Meet for easy large scale meetings. ... Additional Resources Live streaming events Knowledge check Live stream to a public audience Reflect on what you have...
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Filter and Compare Data In Reports
Use Google Analytics for Your BusinessGet specific data and insights you need from your reports using filters and comparisons. ... analytics, google analytics, ga, ga4, digital analytics, reports ... Now that we know about default reports, let's examine...
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Group Valuable Customers with Audiences
Measure Your Marketing with Google AnalyticsYour customers are key to the success of your business. You can use audiences in Google Analytics to learn more about your customer segments and make decisions that can help you reach your business goals. ... link...