Integrate buyer decisioning for Programmatic Guaranteed Deals (PG) to optimize and reduce media waste. ... optimization, ADX, ad exchange, audience lists, Programmatic, Authorized Buyers ...
...familiar with the term, but he isn't too familiar with the various features and functionalities it can be combined with for Authorized Buyers. Lucky for Luca, his colleague, Claire, can help. Meet Luca and Claire...
...should also know what their purpose is, how they function, and how to report on them. Below are some recommendations to help you put it all together.How to apply what you’ve learned:Talk with your ad ops manager...
Learn how Google Ad Manager's suite of yield management solutions can help you overcome the challenges of monetizing inventory across all of your advertising partners. ... Ad Manager, yield management, dynamic...
...apps were an essential part of everyday life That trend has only accelerated, and apps have become even more essential… It's not just marketers that should care about apps. Apps are more than a marketing...
...fact is that they need to be coached and directed so they behave well online.Our online tracks are commonly called a digital footprint. Taking a proactive stance on your digital footprint is an important thing...
Determine payouts to contributors based on asset performance and communicate clearly and effectively around revenue and payments. ... New Article Title New Article Title Interpret field names in downloadable reports...
...their site. However, since he wants to have as big an impact as possible, Robert knows he needs to cast a bigger net, so he starts reading up on geo-targeting, too. How to find your customers Robert considers his...
... Dive into downloadable reports Find out what your assets are earning Common asset administration tasks Keep learning! Try it Check your knowledge Familiarize yourself with the downloadable reports available to you...
...Reporting. To generate a report for programmatic deals:Sign in to your Authorized Buyers account at google.com/authorizedbuyersClick Reporting from the left-hand menu How to get started Enter a meaningful name for...
... Apps are here to stay Show what you know Resources Pre-pandemic, apps were an essential part of everyday life That trend has only accelerated, and apps have become even more essential… It's not just marketers that should care about apps. Apps are more than a marketing story Driving apps growth is a marketing objective that impacts...
...data, marketing objectives ... Whether you want to reengage existing customers or reach out to your most valuable customers, Google’s Audience solutions offer you a complete set of strategies and products to connect you with people in the moments when they’re ready to buy. Recap You know your customers best. Knowing your customers can help...
Analyzing data and revenue with downloadable reports can give you comprehensive reporting for enterprise-level data. Different reports can be used to address common scenarios, run specific analyses, diagnose potential...
...know how to customize your keyword list to best suit your campaign goals, let’s take a look at how to complement your keyword strategy with Dynamic Search Ads. Up next Hiroko is running a sale on kids’ bikes, and...
...for you, your advertisers and your users. Discover robust ad blocking tools, learn how to stay ‘policy-compliant,’ and ensure that both your users and advertisers are protected. ... ad blocking tools, ad review...
...easy rule that can be applied when searching online is the ‘Rule of 3’. Encourage all students to compare three sources of information before coming to a conclusion on any given topic. A common misconception...
...Display & Video 360 knowledge by digging deeper into Programmatic Guaranteed deals, Creatives, Optimization with Automated Bidding, Attribution models and mApp. After completing this intermediate learning path, you'll be able to: Determine the appropriate deal strategy for a programmatic deal buys and implement using the Programmatic...
