Integrate buyer decisioning for Programmatic Guaranteed Deals (PG) to optimize and reduce media waste. ... optimization, ADX, ad exchange, audience lists, Programmatic, Authorized Buyers ...
Set up Audience Lists with Programmatic Guaranteed (PG) Deals. ... optimization, ADX, ad exchange, audience lists, Programmatic, Authorized Buyers ... Luca is a media planner and is new to Programmatic deals. He's...
...as branded, the option of semi-transparency provides the right level of protection required to monetize premium inventory. With anonymous floor prices, advertisers and buyers don’t see the ad exchange seller...
Learn how Google Ad Manager's suite of yield management solutions can help you overcome the challenges of monetizing inventory across all of your advertising partners. ... Ad Manager, yield management, dynamic...
Explore why apps are important to advertiser business objectives and how to set up advertisers for success with Google's app solutions. ... Apps are here to stay Show what you know Resources Pre-pandemic, apps were an...
...your tracks stay around long after you leave the website you were viewing or close the computer. The Internet is not a private space, so students should be aware that what they do online is permanent.The ease with...
...own or control intellectual property in different countries. In these cases, YouTube will pay each owner all net revenue the asset earned in that country. For example, one owner will receive the revenue from views...
...their site. However, since he wants to have as big an impact as possible, Robert knows he needs to cast a bigger net, so he starts reading up on geo-targeting, too. How to find your customers Robert considers his...
...regularly to see if you are potentially losing out on revenue opportunities through assets without a Monetize policy.Ask: Which of our assets have a Block policy? See territories in conflict and the last ownership...
Evaluate the effectiveness of your deal performance. ... ADX, ad exchange, Marketplace, Programmatic Guranteed, Programmatic, Authorized Buyers ... Reporting for programmatic deals is handled by Reporting. To generate...
Explore why apps are important to advertiser business objectives and how to set up advertisers for success with Google's app solutions. ... Apps are here to stay Show what you know Resources Pre-pandemic, apps were an essential part of everyday life That trend has only accelerated, and apps have become even more essential… It's not just...
Learn how to leverage your data to reach your marketing objectives with Customer Match and Similiar Audiences. ... customer match, audience solutions, search audiences, remarketing lists, similar audiences, data, marketing objectives ... Whether you want to reengage existing customers or reach out to your most valuable customers, Google’s...
...that you can take to your accounting department. These reports are published to your CMS at regular intervals.Net revenue The amount that will be paid into an AdSense account, factoring in revenue sharing and...
Potential customers are out there, right now, looking for the products and services you offer. Wouldn't it be great if you could show up exactly when they need you most? Learn how Google Search campaigns can help you...
...YouTube helps brands reach consumers authentically and drive purchasing behavior YouTube offers ten monetization options to help support the creator economy YouTube is the top ad-supported streaming platform The...
...YouTube helps brands reach consumers authentically and drive purchasing behavior YouTube offers ten monetization options to help support the creator economy YouTube is the top ad-supported streaming platform The...
...allows you to list individual URLs that aren't allowed. This lets you control the individual ad networks that are allowed to serve ads to your users. Block ads based on their content rating (for instance, G,...
...access to digital streaming services (like Roku, Hulu, etc.) and traditional TV content, delivered via internet Ways to connect to CTV users in Display & Video 360 Answer this question correctly to mark the module...
...our latest research with Nielsen, YouTube reaches more 18 to 49 year-olds in an average week than all TV networks combined. YouTube has launched local versions in more than 88 countries. Graphic Title Text Title...
...customer journey, campaigns, awareness, consideration ... YouTube helps brands reach consumers authentically and drive purchasing behavior YouTube offers ten monetization options to help support the creator economy YouTube is the top ad-supported streaming platform The relationship between users, creators, and advertisers Given this...
Build on your foundational Display & Video 360 knowledge by digging deeper into Programmatic Guaranteed deals, Creatives, Optimization with Automated Bidding, Attribution models and mApp. After completing this intermediate learning path, you'll be able to: Determine the appropriate deal strategy for a programmatic deal buys and implement using...
