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Master the fundamentals of using Google App campaigns to deliver relevant ads, and grow your business with the power of machine learning. After completing this foundational Google Ads Apps learning path, you'll be able to: Explain how App campaigns drive marketing success by enabling user discovery and engagement Create an App campaign to meet a...

• Path
• Duration 3h
• Rating 4.7
• Beginner

Discover the metrics most important to measure for app growth and how Firebase can be used to power them. ... Measurement, Apps, App Metrics, apps metrics, Measuring Apps, measuring app growth, app conversion tracking, firebase ... Answer this question correctly to mark the module complete.What's the difference between Google Analytics for...

• Duration 15m
• Rating 5.0

Discover the metrics most important to measure for app growth and how Firebase can be used to power them. ... Measurement, Apps, App Metrics, apps metrics, Measuring Apps, measuring app growth, app conversion...

• Duration 15m
• Rating 5.0

Learn how to make effective ads for App campaigns using Google's guidance and best practices. ... App Campaign, App Creative, App Ad Creative, App Creatives, App Creative Best Practices, App Creative Tips, App Campaign Best Practices, App Campaign Tips ... Google Ads Apps ,Google Ads

• Path
• Duration 12m
• Rating 4.9
• Beginner

Demonstrate your mastery of creating Google App campaigns to deliver business impact. Certified users will show they understand the fundamentals of campaign creation and advanced optimization strategies. By earning the Google Ads Apps Certification, Google recognizes your ability to: Explain how App campaigns drive marketing success by enabling...

• Path
• Duration 2.8h
• Rating 4.6
• Beginner
• Award

Discover strategies to optimize user experience in both an app store listing and within the app itself. ... It's important to invest in your app store listing because it's the last opportunity to influence a user's...

• Duration 5m
• Rating 4.9
• Beginner

Learn the value proposition of app campaigns for engagement and the prerequisites for running this type of app campaign. ... ACe, app campaigns for engagement, app campaigns for re-engagement, Firebase ... Re-engaging...

• Duration 17m
• Rating 5.0

Learn the value proposition of app campaigns for engagement and the prerequisites for running this type of app campaign. ... ACe, app campaigns for engagement, app campaigns for re-engagement, Firebase ... Re-engaging with app users leads to higher customer value ACe is a great solution for both app-first and hybrid advertisers, and has shown...

• Duration 17m
• Rating 5.0

Discover how Google App campaigns, powered by machine learning, provide value to advertisers and users. ...

• Duration 10m
• Rating 4.7
• Beginner

Learn why this is the right moment to dive into in-app advertising. ... Open Measurement SDK, OM SDK, viewability, premium mobile inventory, in-game advertising, pre-bid verification, brand safety, app-ads.txt, mobile...

• Duration 11m
• Rating 4.8

Learn the features and benefits of app open, adaptive banners, rewarded interstitials, and full-screen native, and compare their new format enhancements with traditional app formats. Examine real-life use cases for...

• Duration 10m
• Rating 4.8

Are you tracking all meaningful app conversions? Learn about app conversion tracking and the process for bidding on those conversions ... Track conversions

• Duration 7m
• Rating 4.7

Create your moblie app strategy for Authorized Buyers. ... ADX, ad exchange, Marketplace, Programmatic Guranteed, Programmatic, Authorized Buyers ... Mobile app ads can drive positive outcomes for brands with better...

• Duration 15m
• Rating 4.9

Learn how the benefits of optimization score can improve app performance. ... Optimization, optimization score ... Optimization score drives direct increase in performance Show what you know What is optimization...

• Duration 7m
• Rating 5.0

When running App campaigns for engagement (ACe), you must build out audience lists. Learn which audience builder is right for you, supported user lists, and implementation. ... ACe, app campaigns for engagement, app...

• Duration 8m
• Rating 4.0

Explore how marketers analyze reporting and use measurement solutions to optimize App campaigns. ... Answer all “Show what you know” questions to mark this module complete.You're running an App campaign for OneStop,...

• Duration 9m
• Rating 4.7
• Beginner

Understand how market expansion can help drive app growth and how to get started with localization. ... Go global in 3 stepsAt a high level, there are three key steps to internationalizing your app:1. Select the right...

• Duration 6m
• Rating 4.9
• Beginner

... Join us to learn about the basics of App Monetization in Google Ad Manager. This session is best for web publishers interested in learning best practices and solutions for monetizing and optimizing mobile...

• Duration 42m
• Rating 4.8

... In this video, you'll learn about App campaigns for actions, including determining the right actions, setting budgets, and optimization. ...

• Duration 13m
• Rating 4.8

When running App campaigns for engagement (ACe), you must build out audience lists. Learn which audience builder is right for you, supported user lists, and implementation. ... ACe, app campaigns for engagement, app campaigns for re-engagement, Firebase ... How to build audiences in Google Ads Here are two brief surveys for you to complete Walt...

• Duration 8m
• Rating 4.0

Learn how the benefits of optimization score can improve app performance. ... Optimization, optimization score ... Optimization score drives direct increase in performance Show what you know What is optimization score? Let's look at a couple of bid and budget recommendations as examples to see how the optimization score works and some best...

• Duration 7m
• Rating 5.0

...steps of campaign setup. Learn the techniques for building audiences and how audiences differ between App Campaigns for installs (ACi) and App Campaigns for engagement (ACe) and how to set up ACe in Google Ads....

• Duration 10m
• Rating 4.0

Successfully set up an in-app campaign in Display & Video 360. ... Open Measurement SDK, OM SDK, viewability, premium mobile inventory, pre-bid verification, brand safety, app-ads.txt, mobile marketing, mApp...

• Duration 12m
• Rating 4.3

Learn how to make effective ads for App campaigns using Google's guidance and best practices. ... App Campaign, App Creative, App Ad Creative, App Creatives, App Creative Best Practices, App Creative Tips, App...

• Duration 10m
• Rating 4.6