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• Duration 15m
• Rating 3.7

... Knowledge Check An Intro to Waze: Our company’s mission and history.In this course, you will learn about the following:The Power of Waze: The Waze global network is more than 110 million drivers strong.The Waze Mission: As a human movement company, Waze saves drivers time and helps eliminate traffic through community-sourced...

• Duration 3m
• Rating 4.6

In this section, you’ll learn about what makes our Waze audience unique and valuable around the world. ... Knowledge Check In this course, you will learn about the strategy and effectiveness of Waze Ads, including:Destination-Based Marketing: Waze turns your location into a destination by interacting directly with drivers in motion.Data and...

• Duration 3m
• Rating 4.1

In this section, you'll learn how we power the map and what makes the engagement on Waze unique ... Knowledge Check An overview of how our highly engaged community of drivers worldwide uses the Waze App.In this course, you will learn about the following:Engaged Community: Our strongest point of differentiation is our engaged community of more...

• Duration 3m
• Rating 4.8

You’ve almost reached your destination! Before you arrive let’s review a few things! ... Knowledge Check In this course, you will learn more about Waze Ads’ three solutions, including:Starter, Plus, and Brands: The unique offerings, pricing, and payment options of each of our three advertising solutions, Starter and Plus, and Brands.Starter vs....

• Duration 3m
• Rating 4.9

Once you decide what you want your campaign to achieve, you’re ready to optimize it to work towards those goals effectively — until you have enough data to optimize further. This course shows how to start off your...

• Duration 15m
• Rating 5.0
• Intermediate

Search engine marketing is subject to day-to-day changes by sometimes unpredictable forces, and it can be difficult to gauge the efficiency of bid strategies. Fortunately, bid strategy health features can help you get...

• Duration 12m
• Rating 5.0
• Advanced

Before making changes to optimize a campaign, it’s important to review as much data as possible. We’ll review data sources, best practices for how data is handled, and how to approach analysis. ... offline data,...

• Duration 11m
• Rating 5.0
• Advanced

Small editorial errors are some of the most common reasons ads are prevented from running. These are super simple to prevent once you understand Google’s philosophy. We’ll give you some basic rules to keep in mind when you’re writing your ads. ... policy ... Small editorial errors are some of the most common reasons ads are prevented from...

• Duration 5m
• Rating 4.5
• Beginner

After a few weeks, you’ll have sufficient performance data to see what’s been effective in your campaign to build awareness. Now let’s see how to start using this data to make informed updates to your campaign and...

• Duration 8m
• Rating 5.0
• Intermediate

Deliver more effective digital advertising campaigns with programmatic buying and data-driven creatives. Implement a data-driven workflow to launch dynamic creatives that show the right message to the right users. ...

• Duration 13m
• Rating 4.6
• Beginner

Using dynamic creatives can help you reach a broad audience by customizing what they see based on geography and demographics. In this course, we’ll show you how to set up your strategy and build creatives that reach...

• Duration 12m
• Rating 4.3
• Intermediate

Make use of targeting and filtering from your data in Campaign Manager and Display & Video 360 to deliver dynamic creatives that help consumers consider your brand. In this course, you’ll learn how to use Studio IDs...

• Duration 10m
• Rating 4.3
• Intermediate

Potential customers are out there, right now, looking for the products and services you offer. Wouldn't it be great if you could show up exactly when they need you most? Learn how Google Search campaigns can help you...

• Duration 32m
• Rating 4.7
• Beginner

Potential customers are out there, right now, looking for the products and services you offer. Wouldn't it be great if you could show up exactly when they need you most? Learn how Google Search campaigns can help you...

• Duration 32m
• Rating 4.7
• Beginner

Potential customers are out there, right now, looking for the products and services you offer. Wouldn't it be great if you could show up exactly when they need you most? Learn how Google Search campaigns can help you...

• Duration 32m
• Rating 4.7
• Beginner

Potential customers are out there, right now, looking for the products and services you offer. Wouldn't it be great if you could show up exactly when they need you most? Learn how Google Search campaigns can help you...

• Duration 32m
• Rating 4.7
• Beginner

Potential customers are out there, right now, looking for the products and services you offer. Wouldn't it be great if you could show up exactly when they need you most? Learn how Google Search campaigns can help you...

• Duration 32m
• Rating 4.7
• Beginner

Potential customers are out there, right now, looking for the products and services you offer. Wouldn't it be great if you could show up exactly when they need you most? Learn how Google Search campaigns can help you...

• Duration 32m
• Rating 4.7
• Beginner

Potential customers are out there, right now, looking for the products and services you offer. Wouldn't it be great if you could show up exactly when they need you most? Learn how Google Search campaigns can help you...

• Duration 32m
• Rating 4.7
• Beginner

Potential customers are out there, right now, looking for the products and services you offer. Wouldn't it be great if you could show up exactly when they need you most? Learn how Google Search campaigns can help you...

• Duration 32m
• Rating 4.7
• Beginner

Potential customers are out there, right now, looking for the products and services you offer. Wouldn't it be great if you could show up exactly when they need you most? Learn how Google Search campaigns can help you...

• Duration 32m
• Rating 4.7
• Beginner