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Discover the metrics most important to measure for app growth and how Firebase can be used to power them. ... Measurement, Apps, Apps Metrics, app metrics, Measuring Apps, measuring app growth, app conversion tracking, firebase ... Answer this question correctly to mark the module complete.What's the difference between Google Analytics for...

• Duration 15m
• Rating 5.0

Discover the metrics most important to measure for app growth and how Firebase can be used to power them. ... Measurement, Apps, Apps Metrics, app metrics, Measuring Apps, measuring app growth, app conversion...

• Duration 15m
• Rating 5.0

Learn the value proposition of app campaigns for engagement and the prerequisites for running this type of app campaign. ... ACe, app campaigns for engagement, app campaigns for re-engagement, Firebase ... Re-engaging with app users leads to higher customer value ACe is a great solution for both app-first and hybrid advertisers, and has shown...

• Duration 17m
• Rating 5.0

... In this video, you'll learn about App campaigns for actions, including determining the right actions, setting budgets, and optimization. ...

• Duration 13m
• Rating 4.8

... Join us to learn about the basics of App Monetization in Google Ad Manager. This session is best for web publishers interested in learning best practices and solutions for monetizing and optimizing mobile...

• Duration 42m
• Rating 4.8

Discover strategies to optimize user experience in both an app store listing and within the app itself. ... It's important to invest in your app store listing because it's the last opportunity to influence a user's...

• Duration 5m
• Rating 4.9
• Beginner

Learn how the benefits of optimization score can improve app performance. ... Optimization, optimization score ... Optimization score drives direct increase in performance Show what you know What is optimization score? Let's look at a couple of bid and budget recommendations as examples to see how the optimization score works and some best...

• Duration 7m
• Rating 5.0

When running App campaigns for engagement (ACe), you must build out audience lists. Learn which audience builder is right for you, supported user lists, and implementation. ... ACe, app campaigns for engagement, app campaigns for re-engagement, Firebase ... Walt is doing a great job so far! He's identified which audience builder to use based on...

• Duration 8m
• Rating 4.0

Learn how to make effective ads for App campaigns using Google's guidance and best practices. ... App Campaign, App Creative, App Ad Creative, App Creatives, App Creative Best Practices, App Creative Tips, App Campaign Best Practices, App Campaign Tips ... Google Ads Apps ,Google Ads

• Path
• Duration 12m
• Rating 4.8
• Beginner

Explore why apps are important to advertiser business objectives and how to set up advertisers for success with Google's app solutions. ... Apps are here to stay Show what you know Resources Pre-pandemic, apps were an essential part of everyday life That trend has only accelerated, and apps have become even more essential… It's not just...

• Duration 7m
• Rating 4.0

A founding principle to driving apps growth is putting the user first. After that all else will follow. If your marketing objective is to increase awareness, this is a collection of modules to help you build a comprehensive solution and use the right tools to measure impact. ... If your marketing objective is to increase apps growth, take this...

• Path
• Duration 2.1h
• Rating 5.0
• Intermediate

Demonstrate your mastery of creating Google App campaigns to deliver business impact. Certified users will show they understand the fundamentals of campaign creation and advanced optimization strategies. By earning the Google Ads Apps Certification, Google recognizes your ability to: Explain how App campaigns drive marketing success by enabling...

• Path
• Duration 2.8h
• Rating 4.7
• Beginner
• Award

Become familiar with the basic steps of campaign setup. Learn the techniques for building audiences and how audiences differ between App Campaigns for installs (ACi) and App Campaigns for engagement (ACe) and how to set up ACe in Google Ads. ... ACe, app campaigns for engagement, app campaigns for re-engagement, Firebase ... The basic steps to...

• Duration 10m
• Rating 5.0

Learn how to set appropriate campaign bidding and budgets, and adopt best practices for optimization. ... apps, app campaigns, apps best practices, app installs, app bids, app budgets ... Troubleshooting common issues Align with the goals to identify the right app campaign solutions Now that you're familiar with the different types of bidding,...

• Duration 20m
• Rating 5.0

Learn how to make effective ads for App campaigns using Google's guidance and best practices. ... App Campaign, App Creative, App Ad Creative, App Creatives, App Creative Best Practices, App Creative Tips, App Campaign Best Practices, App Campaign Tips ... Creative best practices for app campaigns Best Practice 5: Capture attention with great...

• Duration 10m
• Rating 4.4

Learn the value proposition of app campaigns for engagement and the prerequisites for running this type of app campaign. ... ACe, app campaigns for engagement, app campaigns for re-engagement, Firebase ... Re-engaging...

• Duration 17m
• Rating 5.0

... In this video, you'll learn about App campaigns for pre-registration (ACpre), including requirements, budgeting, and optimization. ...

• Duration 7m
• Rating 4.8

... In this video, you'll learn about tROAS bidding for App campaigns, including requirements, setup, bidding, and budget setting. ...

• Duration 17m
• Rating 4.0

Learn why human guidance is necessary in a world of automated campaigns. ... As machine learning becomes more widely used, savvy marketers and agencies are realizing two things: Expertise in machine learning and...

• Duration 3m
• Rating 4.7
• Beginner

...as possible. Within that focus, there are two user groups to target: all users or users likely to perform an in-app action. Let's take a closer look at each option. Scenario 1: Focus on install volume What is it:...

• Duration 9m
• Rating 4.8
• Beginner

Discover how Google App campaigns, powered by machine learning, provide value to advertisers and users. ... In a world where users have limited attention, effectively marketing an app depends on using data and systems...

• Duration 10m
• Rating 4.7
• Beginner

... Expected Lesson Time: 5 minutes Customize a student’s experience with Chrome extensions and apps UNIT 1: USING CHROMEBOOKS IN CLASSROOMS WITH DIVERSE LEARNERS More Info Explore and install Chrome extensions in the...

• Duration 5m
• Rating 4.6
• Beginner

Explore key trends about app behavior and usage across different types of businesses. Learn how app promotion helps with discovery and engagement. ... Customers expect to connect with their favorite brands and...

• Duration 7m
• Rating 4.8
• Beginner

Master the fundamentals of using Google App campaigns to deliver relevant ads, and grow your business with the power of machine learning. After completing this foundational Google Ads Apps learning path, you'll be able to: Explain how App campaigns drive marketing success by enabling user discovery and engagement Create an App campaign to meet a...

• Path
• Duration 3h
• Rating 4.8
• Beginner