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Savvy searchingYour score is private and won’t be shared. You can retake this test anytime.

• Duration 10m
• Rating 4.0
• Beginner

They say we should be working smarter, not harder. Let’s take a few of the skills you’ve just learned and think about how they can improve your workflows.Your score is private and won’t be shared. You can retake this...

• Duration 10m
• Rating 3.0
• Intermediate

Now that you’ve learned about the tools you can use to go (mostly) paperless, let’s apply that knowledge!Your score is private and won’t be shared. You can retake this test anytime.

• Duration 10m
• Rating 3.6
• Beginner

• Rating 3.5

• Rating 4.4

...type of challenge?What have other teachers done to successfully address this challenge?What tech tools come to mind that could help tackle this challenge?The following is an example conversation between you and a...

• Duration 15m
• Rating 5.0

... Module 3: Local Campaigns/ Performance Max for store goals Local Campaigns migration to Performance Max for store goals The way people search for local stores and the frequency of their visits has changed...

• Duration 10m
• Rating 4.7
• Advanced

... Module 3: Local Campaigns/ Performance Max for store goals Local Campaigns migration to Performance Max for store goals The way people search for local stores and the frequency of their visits has changed dramatically in the last few years. In fact, 80% of shoppers visit the stores less often, but when they do, the purchase rate and shopping...

• Duration 10m
• Rating 4.7
• Advanced

Please answer the following questions [est. 3 mins]. Your input will help us understand the quality of your learning experience and how we can improve going forward.

• Duration 2m
• Rating 4.9
• Beginner

Please answer the following questions [est. 3 mins]. Your input will help us understand the quality of your learning experience and how we can improve going forward.

• Duration 3m
• Rating 4.5
• Beginner

Please answer the following questions [est. 3 mins]. Your input will help us understand the quality of your learning experience and how we can improve going forward.

• Duration 3m
• Rating 4.6
• Beginner

...easy rule that can be applied when searching online is the ‘Rule of 3’. Encourage all students to compare three sources of information before coming to a conclusion on any given topic. A common misconception...

• Duration 17m
• Rating 4.6
• Beginner

...essentials of creating, managing, and reporting on your inventory with AdMob. Learn best practices for growing your revenue and controlling the quality of ads. After completing this foundational Google AdMob learning path, you'll be able to:1) Set up an AdMob account.2) Create, manage and report on inventory with AdMob.3) Use AdMob mediation...

• Path
• Duration 2.5h
• Rating 4.7
• Beginner
• Award

...their personalized feeds on YouTube, Discover, and Gmail. Put your products in front of new audiences as they explore their interests — no search query needed. After completing this foundational Discovery ads learning path, you'll be able to: - Summarize what Discovery ads are - Explain why to use them to reach your marketing objectives The...

• Path
• Duration 1.1h
• Rating 4.8
• Beginner

...account and adhere to the Authorized Buyer program policies. Understand how to meet a client’s campaign requirements with the appropriate deal type and ad format. After completing this foundational Authorized Buyers learning path, you'll be able to: 1) Set up Authorized Buyer Program parent and child accounts. 2) Evaluate creatives for...

• Path
• Duration 55m
• Rating 4.7
• Beginner

...Google Marketing Platforms creative solutions can help you achieve your marketing objectives and understand the right creative solutions for your marketing goals. After completing this foundational Creatives learning path, you'll be able to: 1) Identify creative ad formats that are possible with Google Marketing Platform, and determine the...

• Path
• Duration 38m
• Rating 4.7
• Beginner

...vision to life and develop data-driven creatives with Google Web Designer. Understand how Google Web Designer is seamlessly integrated with Display & Video 360. After completing this foundational Google Web Designer learning path, you'll be able to: 1) Bring your creative vision to life by using Google Web Designer to develop engaging,...

• Path
• Duration 38m
• Rating 4.8
• Beginner

...of Google Ad Manager and manage your inventory. Learn how to get started, create inventory, set up ad campaigns, and manage creatives with Google Ad Manager. After completing this foundational Ad Manager learning path, you'll be able to:1) Set up an Ad Manager Network.2) Create inventory, ad campaigns, and creatives in Ad Manager.3)...

• Path
• Duration 5h
• Rating 4.7
• Beginner
• Award

...knowledge by exploring digital marketing maturity concepts, Connected TV, and Structured Data Files while digging deeper into Programmatic Guaranteed deals. After completing this Display & Video 360 learning path, you'll be able to: 1) Discover how the Digital Marketing Maturity Framework is a roadmap to achieving success with data-driven...

• Path
• Duration 2.8h
• Rating 4.8
• Advanced

...determines that the closer the customer gets to the “Thank you” page the more likely they are to complete the purchase — it means a lower CPA. That’s CPA optimization in action. 4. Are you meeting your CPA...

• Duration 13m
• Rating 4.7
• Intermediate

...Identify the high performers. High clicksHigh conversionsReasonable CPAs show whether your conversions come at a reasonable cost 3. Identify the low performers. Low impressionsLow CTRsHigh CPAs 4. Optimize. Check...

• Duration 11m
• Rating 4.8
• Intermediate

After a few weeks, you’ll have sufficient performance data to see what’s been effective in your campaign to build awareness. Now let’s see how to start using this data to make informed updates to your campaign and...

• Duration 8m
• Rating 5.0
• Intermediate

...more efficient.In this module, you'll learn:What Structured Data Files are and how you can use themSome common use cases for Structured Data Files We hope you had an enriching experience. Rate the content above,...

• Duration 8m
• Rating 4.8

...equal, linear distribution for each of the five ad clicks is 20 conversion credits. Non-ad clicksNext, compare this path to a similar path, but with one less ad click. Path 1 compared to path 2 is similar but not...

• Duration 12m
• Rating 4.8