Generative AI for Educators
In this course, you’ll focus on generative AI (genAI), which is a type of AI that generates new content, such as text, images, or other media. You’ll learn about how these AI tools can be used to help people perform...
All Activities
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Get Started with Campaign Manager 360
Master the fundamentals of Campaign Manager 360 to create, measure, and optimize campaigns that meet your digital marketing needs.
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Power Your Media Plan with Display & Video 360
Learn how to plan, execute, and measure your first media plan in Display & Video 360.
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Get Started with Search Ads 360
Learn the fundamentals of Search Ads 360 to create, measure, and optimize campaigns that meet your digital marketing needs.
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Launch Your AI-Powered Shopping Ads
Grow your business with AI-powered Shopping ads that place your products in front of millions of online shoppers searching for what you offer.
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Learn How to Create and Optimize Google Display Ads Campaigns
Master the fundamentals of creating a Google Display ads campaign to meet specific marketing objectives.
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Learn The Fundamentals Of A Google Ads Display Campaign
Master the fundamentals of using Google Display to deliver effective display advertising for your business.
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Increase Conversions with Performance Planner
Learn how to plan for improved performance by using Performance Planner, our newest planning tool in Google Ads, to help you maximize the results you can drive with your Google Ads investment.
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Grow Your Business with Google Ads
Whether you’re a small business owner or enterprise marketer, Google Ads makes it easy to connect with billions of people at the moment they’re looking for what to do, where to go, and what to buy. Learn how Google Ads...
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Increase Efficiency with Automated Bidding
Setting the right bid is a complex yet essential process. Learn about Google's automated bidding strategies, including Smart Bidding, to reach your marketing goals more efficiently.
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Foundations of AI-Powered Search Ads for Strategists
Learn how to create and customize Google Search campaigns to help grow your business by getting your ads in front of more customers looking for what you offer.
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Foundations of AI-Powered Search Ads for Practitioners
Create and optimize AI-powered Search campaign targeting, bidding, and assets to achieve marketing goals.
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Get started using Google Analytics
Learn how Google Analytics collects and processes data, how to set up your account, and how dimensions and metrics power your reports.
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Use Google Analytics for Your Business
Learn how to navigate the Google Analytics interface, which reports are available, how to use these reports, and manage the data you send.
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AI-Powered Shopping ads Certification
Earn a AI-Powered Shopping ads Certification by demonstrating your ability to connect products with shoppers across their purchase journey. Prepare for the certification by completing the diagnostic assessment, or proceed to get certified.
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Discover How AI-Powered Shopping Ads Work
Grow your business with AI-powered Shopping ads that place your products in front of millions of online shoppers searching for what you offer.
