All Activities

Google Ads Search Certification

Demonstrate your mastery of building and optimizing Google Search campaigns.

• Path
• Duration 3.7h
• Rating 4.7
• Intermediate
• Award

Campaign manager 360 Certification Exam

The Campaign Manager Certification exam covers planning, implementing, reporting, and troubleshooting reservation buys, while working across partners. It also assesses ad tag delivery, measurement, and troubleshooting methods used to optimize performance.

• Path
• Duration 1.3h
• Rating 4.7
• Intermediate
• Award

Plan Google Video Campaigns with Reach Planner

Discover why achieving success in awareness campaigns means reaching the right audience with the right frequency based on forecasted metrics and plan using Google Ads Reach Planner.

• Path
• Duration 1.2h
• Rating 4.4
• Intermediate

Build Your Media Strategy with Display & Video 360

Build on your foundational Display & Video 360 knowledge by digging deeper into Programmatic Guaranteed deals, additional creatives, optimizations with automated bidding, attribution models, and mobile app.

• Path
• Duration 3.7h
• Rating 4.6
• Intermediate

Display & Video 360 Certification Exam

The Display & Video 360 Certification exam covers programmatic and direct deal campaign setup, including assigning inventory, goals, budgets, targeting, and creatives. The exam also tests on critical tasks and workflows for troubleshooting, measuring performance, and optimization.

• Path
• Duration 1.3h
• Rating 4.7
• Intermediate
• Award

Search Ads 360 Certification Exam

The Search Ads 360 Certification exam covers setting up Search campaigns across multiple search engines; assigning goals, targeting, and bid strategies; troubleshooting issues; measuring the impact; and optimizing campaigns for improved performance.

• Path
• Duration 1.3h
• Rating 4.8
• Intermediate
• Award

Build a First-Party Data Strategy with Google Ad Manager

Discover how Google Ad Manager’s privacy-forward tools can help you improve the relevance of your ads and create a durable data strategy in an evolving privacy landscape.

• Path
• Duration 2.8h
• Rating 4.4
• Intermediate
• Award

Privacy-forward Solutions for Publishers

This collection of learning includes intermediate-level content to help you succeed in a privacy-forward world.

• Collection
• Duration 2.8h
• Rating 5.0
• Intermediate

Build Your Campaign Strategy with Search Ads 360

Make the most of Search Ads 360 capabilities to optimize the return on your advertising spend, use information about your business to provide reporting insights and automate campaign management, and incorporate social campaign measurement to consolidate your social campaigns.

• Path
• Duration 1.5h
• Rating 4.6
• Intermediate

Choose Your Goal

• Duration 6m
• Rating 4.8
• Intermediate

Set Up Remarketing Audiences for Display

• Duration 7m
• Rating 4.7
• Intermediate

Set Up Your Display Campaign Bidding Strategy

• Duration 11m
• Rating 4.8
• Intermediate

Set Up Audiences to Drive Awareness

• Duration 7m
• Rating 4.8
• Intermediate

Set Up Display Campaign Settings and Budget

• Duration 5m
• Rating 4.6
• Intermediate

Set Up Audiences to Influence Consideration

• Duration 9m
• Rating 4.9
• Intermediate

Try It Out: Define a Display Audience

• Duration 3m
• Rating 4.9
• Intermediate

Try It Out: Set Up Your Bidding and Budget

• Duration 3m
• Rating 4.9
• Intermediate

Try It Out: Create a Google Display Campaign

• Duration 3m
• Rating 4.7
• Intermediate

Set Up Display Ad Formats to Meet Your Goals

• Duration 11m
• Rating 4.9
• Intermediate

Intermediate AI-Powered Search Ads for Strategists & Practitioners

Identify valuable best practices in Search campaign optimization, then apply them to your campaigns. Evaluate your campaign results and increase performance for your business.

• Path
• Duration 1.7h
• Rating 4.8
• Intermediate

Drive Apps Growth with Google

If your marketing objective is to increase apps growth, take this intermediate collection of modules build a competitive solution and measure the impact.

• Path
• Duration 2.1h
• Rating 4.8
• Intermediate

Engage Users with Responsive Search Ads

• Duration 7m
• Rating 4.7
• Intermediate

Create Effective Ads for Google Marketing Platform Campaigns

Learn how Ads Creative Studio can help you achieve your marketing objectives and understand the right creative solutions for your marketing goals. Note: Some courses contain links to sites that may not be available in your preferred language or that...

• Path
• Duration 35m
• Rating 4.7
• Intermediate

Create Effective Ads for Video Campaigns

Creative is the largest driver of video campaign effectiveness. Learn how to make effective YouTube video ads for any marketing objective, discover video creative tools and resources available to you, boost creative performance with experimentation, and explore creative experimentation opportunities.

• Path
• Duration 2.1h
• Rating 4.8
• Intermediate