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  • Serve Creative Ad Formats at Scale Using Google Marketing Platform

    Google Marketing Platform offers a versatile solution for serving creative ad formats at scale that can reach the right person at the right moment with the right message, while allowing you to effectively collaborate with others and manage your creatives.

    • Path
    • Duration 1.3h
    • Rating 4.8
    • Intermediate
  • Build Your Media Strategy with Display & Video 360

    Build on your foundational Display & Video 360 knowledge by digging deeper into Programmatic Guaranteed deals, additional creatives, optimizations with automated bidding, attribution models, and mApp.

    • Path
    • Duration 1.9h
    • Rating 4.7
    • Intermediate
  • Privacy Resource Hub

    Google has and continues to develop privacy solutions to better support marketers during market changes Here is a compilation of resources for you to use to help navigate changes and solutions related to privacy.

    • Path
    • Duration 1.6h
    • Intermediate
  • Advance Your Video Ads Expertise

    Explore advanced Video ads topics to further your knowledge of Google Ads solutions and strategies.

    • Path
    • Duration 1.5h
    • Rating 4.7
    • Intermediate
  • Explore the Full Value of Video Ad Creative

    Creative is the largest driver of video campaign effectiveness. Learn how to build creative that works for YouTube for each marketing objective, discover YouTube creative tools and resources available to you, navigate how to test and measure creative with Video...

    • Path
    • Duration 1.5h
    • Rating 4.8
    • Intermediate
  • Measure the Full Value of Google Display Ads

    Display ads not only drive direct purchase actions; they can attract a person’s interest in your brand, and influence purchase intent, even if the person doesn't click on your ad. Learn how to measure the true effectiveness of your Google...

    • Path
    • Duration 40m
    • Rating 4.7
    • Intermediate
  • Take Steps to Measure Display’s Full Value

    Navigate the Google Ads interface and Google Analytics to measure the full value of Display. After completing this foundational Google Display ads learning path, you'll be able to: Summarize the importance of analyzing both click-through and view-through conversion performance in...

    • Path
    • Duration 40m
    • Rating 4.4
    • Intermediate
  • Optimize Google Search Ads Campaigns

    Identify valuable best practices in Search campaign optimization, then apply them to your campaigns. Evaluate your campaign results and increase performance for your business.

    • Path
    • Duration 1.0h
    • Rating 4.9
    • Intermediate
  • Certified Trainer Course

    Improve your skills as a trainer as you learn to create and deliver inspiring training sessions on Google tools.

    • Path
    • Duration 20.3h
    • Rating 4.7
    • Intermediate
  • Chromebook Training

    Get up to speed on using Chromebooks in your classroom or institution with this structured training path.

    • Path
    • Duration 2.1h
    • Rating 4.9
    • Intermediate
  • Advanced Training

    Moving beyond fundamentals, this advanced course teaches cutting-edge strategies for integrating Google in your classroom.

    • Path
    • Duration 15.1h
    • Rating 4.5
    • Intermediate
  • Optimize Google Ad Manager to Meet Objectives

    Expand and deepen your understanding and usage of Google Ad Manager's features to achieve your business objectives and drive revenue growth. Optimize your monetization strategies, make more impactful decisions, and grow your digital advertising business.

    • Path
    • Duration 4h
    • Rating 4.8
    • Intermediate
  • Elevate Your Campaigns with Programmatic Buying

    Build on your foundational knowledge by digging deeper into making and optimizing Programmatic Guaranteed deals and buying media across the array of inventory options available to Authorized Buyers.

    • Path
    • Duration 1.3h
    • Rating 4.5
    • Intermediate
  • Build Your Campaign Strategy with Search Ads 360

    Make the most of Search Ads 360 capabilities to optimize the return on your advertising spend, use information about your business to provide reporting insights and automate campaign management, and incorporate social campaign measurement to consolidate your social campaigns.

    • Path
    • Duration 1.9h
    • Rating 4.5
    • Intermediate
  • Campaign Manager Certification Exam

    Google Marketing Platform Product Certifications identify qualified users who demonstrate the ability to perform critical tasks and workflows with Platform products. The certification exams are designed for users with real-world, hands-on experience...

    • Path
    • Duration 1h
    • Rating 4.8
    • Intermediate
    • Award
  • Creative Certification Exam

    Google Marketing Platform Product Certifications identify qualified users who demonstrate the ability to perform critical tasks and workflows with Platform products. The certification exams are designed for users with real-world, hands-on experience...

    • Path
    • Duration 1h
    • Rating 4.7
    • Intermediate
    • Award
  • Search Ads 360 Certification Exam

    Google Marketing Platform Product Certifications identify qualified users who demonstrate the ability to perform critical tasks and workflows with Platform products. The certification exams are designed for users with real-world, hands-on experience...

    • Path
    • Duration 1h
    • Rating 4.8
    • Intermediate
    • Award
  • Display & Video 360 Certification Exam

    Google Marketing Platform Product Certifications identify qualified users who demonstrate the ability to perform critical tasks and workflows with Platform products. The certification exams are designed for users with real-world, hands-on experience...

    • Path
    • Duration 1h
    • Rating 4.6
    • Intermediate
    • Award
  • Studio Basics

    Learn how to use Studio to make and manage ad creatives for campaigns

    • Path
    • Duration 1.5h
    • Rating 4.4
    • Intermediate
    • Award
  • Google Analytics Individual Qualification

    The Google Analytics Individual Qualification covers basic and advanced Google Analytics concepts. This includes: planning and principles; implementation and data collection; configuration and administration; conversion and attribution; and reports,...

    • Path
    • Duration 3.5h
    • Rating 4.8
    • Intermediate
    • Award