Increase awareness with Google Ads
Learn how to use Google Ads to drive increased awareness and consideration by connecting with your audience at scale, engaging them at key moments, and delivering them a message that resonates.
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Learn how to use Google Ads to drive increased awareness and consideration by connecting with your audience at scale, engaging them at key moments, and delivering them a message that resonates.
Make the most of Search Ads 360 capabilities to optimize the return on your advertising spend, use information about your business to provide reporting insights and automate campaign management, and incorporate social campaign measurement to consolidate your social campaigns.
Understand the basics of creating Google Search campaigns to reach your customers with the right message at the right time.
Learn how to translate your brand vision into a coherent marketing strategy by mastering key skills – from reaching the right audience to measuring valuable campaign insights.
Learn how to create, manage, and report on your inventory with Google AdMob.
Learn how to build successful campaigns using Google Ads from start to finish with this learning path optimized for account managers and planners.
Learn how to get the most out of Google Ads - from maximizing your performance to connecting with your customers - in order to reach your marketing goals.
Connect with your audience, reach potential customers along the entire purchase journey and meet your marketing objectives with the YouTube and Google Video ad solutions.
Learn how to use optimization score recommendations to get the best results from your Google Ads campaigns.
The Waze Ads Fundamentals course will introduce you to the fundamentals of the Waze Ads advertising platform, including the history and mission of Waze, an overview of the Waze ad formats and solutions, how to track the performance of your...
Find out how the latest generation of Google Analytics can take your measurement strategy to the next level, and learn how to set up a Google Analytics 4 property for your business.
Grow your business with Shopping ads that place your products in front of millions of online shoppers searching for what you offer.
Drive quality leads and maximize performance for your clients.
Master the fundamentals of using Google Display to deliver effective display campaigns that grow awareness, influence consideration or drive action for your business.
Learn how to set up your search campaigns and unlock their full potential with Search Ads 360.
Learn how to create and customize Google Search campaigns to help grow your business by getting your ads in front of more customers looking for what you offer.
Learn how Google Marketing Platforms creative solutions can help you achieve your marketing objectives and understand the right creative solutions for your marketing goals.
Learn how to set up an Authorized Buyers account and adhere to the Authorized Buyer program policies. Understand how to meet your clients’ campaign requirements with the appropriate deal type and ad format.
Earn a Google Ads - Measurement Certification by demonstrating your ability to measure and optimize Google Ads campaign performance. Prepare for the certification by completing the diagnostic assessment, or proceed to get certified.
Master the fundamentals of Campaign Manager to create, measure, and optimize campaigns that meet your digital marketing needs.
Learn how Google Marketing Platforms creative solutions can help you achieve your marketing objectives and understand the right creative solutions for your marketing goals.
Master the fundamentals of creating a Google Display ads campaign to meet specific marketing objectives.