Lee is currently trying to promote a free eBook download on his website. He has spent time creating compelling emails and posting updates on his social media accounts. He decides to use data to work out if actionable insights can improve the success of his non-paid promotional efforts. Here are the highlights of the data that was gathered: - 75%...
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Module 1: Local Inventory Ads
Advanced Omnichannel Certificate...and searching on Google. Their primary purpose is to drive consumers to your brick-and-mortar stores to complete a purchase (although they still have the option to purchase online as well). Available countries:...
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...you show products and store information to shoppers who are nearby and searching on Google. Their primary purpose is to drive consumers to your brick-and-mortar stores to complete a purchase (although they still have the option to purchase online as well). Available countries: Local Inventory Ads have launched in 20 countries globally. In...
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Local shopping: searching online and shopping in-store
Pointy, a part of Google...a store, more people are beginning their shopping journey online. They’re checking product availability, prices, and more before ever stepping inside a store. This is an opportunity for brick and mortar retailers,...
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Module 5: Optimizing to Omnichannel Value
Advanced Omnichannel Certificate...them into your Smart Bidding strategies. Consider which categories perform especially well in-store compared to online. Map campaigns by online ROAS or conversion rate compared to offline ROAS or in-store...