Search Engine Optimisation might sound like a mouthful, but once you understand how search engines work you'll be on your way to becoming SEO confident. Learn how to develop an adaptable SEO plan, identify the most...
...means more people can find your content faster. There are lots of ways to achieve this, so choosing the most effective methods will save you time and resources. In this topic you'll learn how to master meta tags,...
The world of Search Engine Marketing (SEM) is full of opportunities, but to benefit you’ll first need to master research tools and keyword selection. From there, you can improve and optimise your search campaigns to...
...This will allow you to highlight your skill set to make you more marketable. After completing this learning path, you will be able to: Conduct a successful job search using digital tools. Create an effective resume that highlights your experience and achievements using a template from Google Docs. Edit your resume to make it stronger...
...just realized they’ve forgotten their best friend’s birthday. It’s tomorrow and they need a gift now. They search online for “gifts near me” and find a local retailer who stocks the perfect gift. They click on the...
Search Engine Marketing (SEM) can open up a world of opportunities when it comes to promoting your service or product. By specifically targeting people interested in your website, you can use online advertising to...
Search engines make it simple to find what you're looking for with a click of a button. But how do they work, and how can you improve your visibility on them? Learn the difference between organic and paid search...
Today, video is a vibrant and popular part of the online experience. Connecting with customers through this versatile medium can open up valuable advertising and content marketing opportunities. Learn how to integrate...
