Find out how to build a digital presence, sell to customers online, and stay safe from hackers. About this course Start our course free of charge to discover what it takes to start and run a successful business online. You'll also learn how to build a digital presence, use e-commerce, keep a business safe from hackers, and get noticed locally....
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The online opportunity
Get a business onlineToday's world is a digital one, with nearly half of the global population online. With so many people using the internet, it makes sense for a business to tap into digital. Find out what opportunities exist and how a...
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Discover the online tools you can use to promote a business online, create your marketing strategy, and attract the right customers. About this course Start our course free of charge and learn how to promote a business online. We'll tell you how to create a successful advertising and marketing strategy, and explain how email marketing, video and...
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Sell more online
Get a business onlineOnce your online shop is set up, it's time to ensure everything is optimised correctly so that customers have the smoothest user experience possible. Each touchpoint is an important communication opportunity between...
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Learn the basics of online security, how it applies to you and your business. About this course Improving your online business security is an important piece of keeping your business healthy overall. In these free of charge course videos, we’ll introduce the basics of online security so that you can examine how it applies to your employees, your...
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Learn how web analytics can help measure the success of your online marketing, and get better results. About this course With just some basic web analytics skills, businesses can easily measure how well their online marketing is working and get even better results. Start our course free of charge and find out how you can easily measure your...
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Manage your copyright online
YouTube Content Ownership...in order to be complete and actionable. The fastest way to do this is via our webform. We also accept free-form copyright infringement notifications, submitted by email, fax, and mail.Remember to verify your...
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Learn how search engines and online advertising can help you connect with more customers. About this course Start our course free of charge to discover just some of the ways businesses can reach and connect with more customers online. Plus, learn how to improve your search engine performance (SEO), and use online advertising (SEM) to boost sales...
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Build your online shop
Get a business onlineTap into the world of e-commerce and learn how to effectively sell your products online. From the tools you'll need to build your online shop from scratch, to payment methods and managing orders, this introductory...
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Plan your online business strategy
Get a business onlineFrom identifying your goals to knowing how to track your progress, this topic will show you how to put your best foot forward when creating a digital business strategy. Learn how to stand apart from the competition...
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Your first steps in online success
Get a business onlineThere are many ways to promote a business online. But before you can get started, you should familiarise yourself with how these digital channels work, which options are best suited to you, and how to set up a clear...
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Improve your online business security
Improve your online business security...should always be a top priority for any business. In these videos, we’ll introduce the basics of online security so that you can examine how it applies to your employees, your company, your users and customers.
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Help people nearby find you online
Make sure customers find you onlineThanks to search engines, local directories and social networks, reaching customers who are physically close to a store is a relatively easy task. Learn some ways to take advantage of that unique opportunity to...
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Local shopping: searching online and shopping in-store
Pointy, a part of Google...and the tactile experience of being in a store, more people are beginning their shopping journey online. They’re checking product availability, prices, and more before ever stepping inside a store. This is...
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Selling Products Online? Here's How to Get Started
Start Your Own Business - Grow with Google HBCU Career Readiness Program... In this lesson, you will walk through the steps to setting up an online store. This process is more straightforward than it appears, and by the end you’ll have all the information you need to start selling...