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To maximise the hits on his website, Colin wants to target two different audiences using both display ads and search advertising. His two target audiences include cinema-goers and home movie watchers. Which type of approach would work for each audience?

• Duration 2m
• Rating 5.0

Linda owns a guesthouse and has a website where customers can book and pay for rooms in advance. Linda uses SEM to create targeted ads for her rooms. She’s now looking at the analytics data for the different ad campaigns she runs. Take a look at the analytics data for the three campaigns. Select as TRUE the campaign that is performing least...

• Duration 1m
• Rating 4.3

...your online visibility. Learn about the benefits of display and search ads, how they differ and how to find and target the right audience, so that you have the skills to correctly structure your ad campaigns.

• Path
• Duration 25m
• Rating 5.0

...can open up a world of opportunities when it comes to promoting your service or product. By specifically targeting people interested in your website, you can use online advertising to directly connect with future...

• Path
• Duration 25m
• Rating 5.0

...how to draw actionable insights from raw data, and which tools can help you manage digital data efficiently. We'll also cover how to present information in a way that will make the most impact with a target audience.

• Path
• Duration 30m
• Rating 4.9

Content owners and creators should know when to grant or obtain copyright permissions and licenses, as well as how concepts such as fair use, fair dealing, and public domain may impact their work. ... Introduction...

• Duration 15m
• Rating 4.8
• Advanced

... Check your knowledge Use works fairly with fair use Try it Spot when you need copyright permissions and licenses Stay clear of copyright violations Get creative with open licenses Access the public domain Which...

• Rating 4.8
• Advanced

... Module 5: Optimizing to Omnichannel value Including Store visits or store sales in Smart Bidding allows Advertisers to maximize ROI across all touchpoints of the customer journey and uses machine learning to factor in all key signals such as device, location, time of day, etc. to predict performance for every single auction, saving you time...

• Duration 10m
• Rating 4.4
• Advanced