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Lee is currently trying to promote a free eBook download on his website. He has spent time creating compelling emails and posting updates on his social media accounts. He decides to use data to work out if actionable insights can improve the success of his non-paid promotional efforts. Here are the highlights of the data that was gathered: - 75%...

• Duration 5m
• Rating 4.8

... Module 4: Measuring Offline Impact Section I: Store Visits Measurement Section II: Store Sales Measurement Having learned about the different omnichannel formats and campaign solutions, it is time to look at how to successfully measure foot traffic and sales driven by these solutions. When it comes down to it, clients want numbers to back up...

• Duration 10m
• Rating 4.7
• Advanced

... Module 4: Measuring Offline Impact Section I: Store Visits Measurement Section II: Store Sales Measurement Having learned about the different omnichannel formats and campaign solutions, it is time to look at how...

• Duration 10m
• Rating 4.7
• Advanced

...look at a few scenarios below. Result:For Partner A: The video is monetized in Japan and tracked in Korea, per Partner A’s policy, and Partner A receives the revenue from Japan.For Partner B: YouTube applies no...

• Rating 4.0
• Advanced

...2: One partner has set no policy Table Title Result:The video is monetized in Japan and tracked in Korea, per Partner A’s policy, and Partner A receives the revenue from Japan.YouTube applies no policy in the...

• Duration 15m
• Rating 4.8
• Advanced

... Module 5: Optimizing to Omnichannel value Including Store visits or store sales in Smart Bidding allows Advertisers to maximize ROI across all touchpoints of the customer journey and uses machine learning to factor in all key signals such as device, location, time of day, etc. to predict performance for every single auction, saving you time...

• Duration 10m
• Rating 4.2
• Advanced

... Module 5: Optimizing to Omnichannel value Including Store visits or store sales in Smart Bidding allows Advertisers to maximize ROI across all touchpoints of the customer journey and uses machine learning to...

• Duration 10m
• Rating 4.2
• Advanced

...Press each box to learn more. Tabs Title Shows per asset, per territory revenue performance.Includes: Total earnings, total views, ad-enabled views, etc.Use: To see all assets that earned revenue in the previous...

• Duration 15m
• Rating 4.4
• Advanced