Email marketing is a great way to connect and stay in touch with your customers. From building a contact list to learning how to design emails that really stand out, this topic will teach you the basics of effective...
Content marketing is a great way to build trust and increase site traffic. In this topic, you'll learn how to write for online audiences, organise production and promotion, choose the right format based on your...
Tap into the world of e-commerce and learn how to effectively sell your products online. From the tools you'll need to build your online shop from scratch, to payment methods and managing orders, this introductory...
Thanks to search engines, local directories and social networks, reaching customers who are physically close to a store is a relatively easy task. Learn some ways to take advantage of that unique opportunity to...
Optimising web pages correctly means more people can find your content faster. There are lots of ways to achieve this, so choosing the most effective methods will save you time and resources. In this topic you'll...
There are many ways to promote a business online. But before you can get started, you should familiarise yourself with how these digital channels work, which options are best suited to you, and how to set up a clear...
Search Engine Optimisation might sound like a mouthful, but once you understand how search engines work you'll be on your way to becoming SEO confident. Learn how to develop an adaptable SEO plan, identify the most...
From websites to local listings, mobile apps to social media, there are lots of ways to be found online. If a website is the best fit for your goals, you'll need to have a basic grasp of how they work. Even more...
Knowing how to turn digital data into actionable insights can improve your online campaign results and help you meet your goals. In this topic, you'll learn about the data cycle, how to draw actionable insights from...
Derek has recently started a new job as Project Administrator. As part of his new role, he needs to communicate the project plans in writing to all relevant stakeholders. Which of the following will help make sure his written project plan is communicated in the best possible way?
Sam has recently decided to launch an online fitness coaching service. He has registered a domain name and set up a website, but is unsure of how to launch his business online in a way that will help him grow sustainably. Help Sam create his own online business strategy, by selecting the correct steps he should take.
Eric is working on his website, which sells produce from his farm. He’s thinking of different ways to improve his website so that it appears on more search engine results and gets more traffic. Which of these ideas will help improve his search visibility?
Despite his digital presence, the number of hits on Hamish's website is still low. He’d like to use analytics to find out more about how customers are interacting with his site. What can he learn from analytics? Select the ways you think analytics can help business owners.
Hello and welcome! As a Waze Map Editor, you play a vital role in keeping the map accurate and helping drivers navigate smoothly. But unexpected road closures can still disrupt their journeys. By mapping events and...
Learn how search engines and online advertising can help you connect with more customers. About this course Start our course free of charge to discover just some of the ways businesses can reach and connect with more customers online. Plus, learn how to improve your search engine performance (SEO), and use online advertising (SEM) to boost sales...
Hello and welcome! As a Waze Map Editor, you play a vital role in keeping the map accurate and helping drivers navigate smoothly. But unexpected road closures can still disrupt their journeys. By mapping events and road closures, you help Waze provide real-time updates and smarter routes. Events explain why an area is affected—like concerts,...
Hello and welcome! As a Waze Map Editor, you play a vital role in keeping the map accurate and helping drivers navigate smoothly. But unexpected road closures can still disrupt their journeys. By mapping events and road closures, you help Waze provide real-time updates and smarter routes. Events explain why an area is affected—like concerts,...
