...runs Cook’s Art & Craft Shoppe in Glendale, New York. Open since the 1970s, it was originally a TV and repair shop which belonged to Michelle’s grandparents. However, when Michelle’s grandmother began teaching...
... Module 4: Measuring Offline Impact Section I: Store Visits Measurement Section II: Store Sales Measurement Having learned about the different omnichannel formats and campaign solutions, it is time to look at how...
... Module 4: Measuring Offline Impact Section I: Store Visits Measurement Section II: Store Sales Measurement Having learned about the different omnichannel formats and campaign solutions, it is time to look at how to successfully measure foot traffic and sales driven by these solutions. When it comes down to it, clients want numbers to back up...
