To maximise the hits on his website, Colin wants to target two different audiences using both display ads and search advertising. His two target audiences include cinema-goers and home movie watchers. Which type of approach would work for each audience?
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Protect your content with copyright
YouTube Content Ownership...billions of people to discover and watch original videos. Just like other audiovisual works such as movies and TV shows, online videos can be protected by copyright. Original videos, including those on YouTube,...
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Customize content policies for your business
YouTube Asset Monetization...full reuploads), whether or not the video has additional content. This type of policy would match your movie trailer, even if a creator uses it as a small portion of their movie review.Since you can layer the...
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Monetize assets with multi-party ownership
YouTube Asset Monetization...share a single claim to a video.Let’s say both you and another partner (Acme Studios) own the rights to a movie (Superhero League), Acme in 10 territories and you in the rest of the world. A user uploads a video...
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Campaigns for user-generated content
YouTube Asset Monetization...by creating more targeted, higher performing campaigns.Transactional partnersFor partners that offer movies and shows for rent on YouTube and Google Play, YouTube automatically constructs links from user uploads...
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Get familiar with music copyright
YouTube Music Rights Management Certification...the same scope of exclusive rights – from independent musicians and vloggers to large record labels and movie studios. A copyrighted work can have multiple copyright owners. Each copyright owner is typically the...
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Master Content ID: Audits and expert tips
YouTube Asset Monetization...long DJ mixes, and sound-alike recordingsVideo game original soundtracksEmbedded audio samples from movie, TV, or radio Embedded footage such as viral videos or user smartphone video of breaking news Press each...
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Manage multi-claim scenarios
YouTube Asset Monetization...receive multiple claims? MCQ Title Not quite. Correct! Original content Mashup Public domain Official movie trailer Where can you find information on the applied policy for a claim? MCQ Title Not quite. Correct!...
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Control your claims workflow
YouTube Content Ownership...your content, and you don’t want Content ID to automatically claim videos on that channel? For example, a movie studio might not want to claim videos on an authorized YouTube channel that reviews and promotes its...
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Assert ownership through assets
YouTube Content Ownership...Represents an episode from a television show TV Episode Open transcript Represents a feature film Movie Open transcript Represents a video of a sound recording with still images Art Track Open transcript...