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Learn the role that Search Ads 360 plays within the Google Marketing Platform suite of products. Explore the Search Ads 360 features available to you and learn how to navigate between each platform. ... Search Ads 360 ...

• Duration 7m
• Rating 4.8

Learn the fundamentals of Search Ads 360 to create, measure, and optimize campaigns that meet your digital marketing needs. After completing this foundational Search Ads 360 learning path, you'll be able to: Recall the value and products that make up Google Marketing Platform Understand the value and features of Search Ads 360 Identify available...

• Path
• Duration 1.5h
• Rating 4.6
• Beginner

Grasp the fundamentals of Campaign Manager 360 to create, measure, and optimize campaigns that meet your digital marketing needs. Learn how to reach specific audiences and track campaign performance. After completing this foundational Campaign Manager 360 learning path, you'll be able to: Prepare and run campaigns that work effectively for...

• Path
• Duration 2.1h
• Rating 4.6
• Beginner

Learn the role Campaign Manager 360 plays within the Google Marketing Platform suite of products. Understand how different types of organizations use Campaign Manager 360 to traffic and manage creatives and run ad campaigns. ... Campaign Manager 360, CM360, Google Marketing Platform, GMP, digital marketing, Ad Serving ... Campaign Manager 360 is...

• Duration 11m
• Rating 4.5

Gain more insight into how your Search and Social campaigns affect your activity and online conversions through Search Ads 360 by expanding its measurement to include various additional partners, such as Google Analytics. *This course provides background, instruction, and tips related to the updated version of Search Ads 360. ... engine track...

• Duration 12m
• Rating 5.0

...experience using Google Marketing Platform products, and test on specific predetermined criteria aligned with critical job tasks. The certification exams are not recommended for users who don’t have direct product experience. About this exam The Search Ads 360 Certification exam covers setting up Search campaigns across multiple search...

• Path
• Duration 1h
• Rating 4.8
• Intermediate
• Award

...hands-on experience using Google Marketing Platform products and test specific predetermined criteria aligned with critical job tasks. The certification exams are not recommended for users who don’t have direct product experience. About this exam The Campaign Manager Certification exam covers planning, implementing, reporting, and...

• Path
• Duration 1.3h
• Rating 4.7
• Intermediate
• Award

Optimization means using performance data to find what gets results and doing more of it. This training shows you how to optimize with Search Ads 360. Take the courses, pass the Assessment, and earn an Achievement to display on your profile. ... ad copy test, landing page test, testing, experiments, LPT, sitelinks, callout extensions, RLSA,...

• Path
• Duration 49m
• Rating 4.7
• Advanced
• Award

Learn how to use Search Ads 360 to help customers find you wherever they are. Take all the courses, pass the Assessment, and earn an Achievement to display on your profile. ... cross-device, cross-environment, pure downloads, iOS, Android, x-device, mobile bid adjustment, formula columns, custom Floodlight variables, call center, third-party...

• Path
• Duration 1.7h
• Rating 4.6
• Intermediate
• Award

Learn the ins and outs of Search Ads 360 and find out how to make campaign management a breeze. Take all the courses, pass the Assessment, and earn an Achievement to display on your profile. ... organization, campaign structure, remarketing list, campaign copy, inbound sync, scheduled edits, automated rules, automation, spreadsheet, Excel,...

• Path
• Duration 47m
• Rating 4.7
• Intermediate
• Award

Recognize the updated navigation and advanced enterprise functionality of the new Search Ads 360. ... Search Ads 360 ... To learn more about this topic, select the following links. Resources Answer this question correctly to mark the module complete.What are three new key functionalities of the new Search Ads 360 experience? Show what you know...

• Duration 8m
• Rating 4.6

Learn the key benefits of Search Ads 360 Performance Center. ... Google Marketing Platform, GMP, Search Ads 360, SA360, Search Ads 360 budget management, budget management ...

• Duration 3m
• Rating 4.7

Run robust and insightful reports to help inform your bid strategy and workflow by using the integration points and share data between Search Ads 360 and Google Analytics. *This course provides background, instruction, and tips related to the updated versions of Search Ads 360 and Google Analytics (GA4). ... search metric, paid search metric,...

• Duration 6m
• Rating 5.0

Use data from an inventory feed to dynamically generate search campaigns, ad groups, text ads, keywords, and Google Ads sitelinks using inventory management in Search Ads 360. ... inventory campaign, Custom Feed, inventory management, inventory, SA360, Search Ads 360, GMP, Google Marketing Platform ... An inventory plan contains a collection of...

• Duration 11m
• Rating 5.0

Understand the health of your strategy with Search Ads 360 bid strategies reporting and performance measurement, so you can assess the strategy's performance and make adjustments as necessary. *This course provides background, instruction, and tips related to the updated versions of Search Ads 360 and Google Analytics (GA4). ... bid strategy...

• Duration 10m
• Rating 5.0

...hands-on experience using Google Marketing Platform products and test specific predetermined criteria aligned with critical job tasks. The certification exams are not recommended for users who don’t have direct product experience. About this exam The Display & Video 360 Certification exam covers programmatic and direct deal campaign setup,...

• Path
• Duration 1.3h
• Rating 4.7
• Intermediate
• Award

Make the most of Search Ads 360 capabilities to optimize the return on your advertising spend, use information about your business to provide reporting insights and automate campaign management, and incorporate social campaign measurement to consolidate your social campaigns. After completing this intermediate learning path, you'll be able to:...

• Path
• Duration 2.6h
• Rating 4.6
• Intermediate

...Create automated channel groupings based on how you organize your Search campaigns to help optimize conversion paths. ... bid optimization, conversion path, channel grouping, custom channel grouping, automated channel grouping, DDA, data-driven attribution, data-driven attribution model, SA360, Search Ads 360, GMP, Google Marketing Platform ...

• Duration 9m
• Rating 5.0

Make use of information about your business to provide reporting insights and automate campaign management using Business data in Search Ads 360. ... automated rule, campaign management, business data, SA360, Search Ads 360, GMP, Google Marketing Platform ... Examples of business data tables by industry Introduction to business data Using...

• Duration 23m
• Rating 5.0

...your goals, and then using performance data to find what gets results and doing more of it. This training shows you how to optimize your campaign with Display & Video 360. ... Optimization means building your campaign so it’s effective in working toward your goals, and then using performance data to find what gets results and doing more of...

• Path
• Duration 56m
• Rating 4.8
• Intermediate
• Award

Analytics 360 builds on the foundation of Google Analytics 4 properties to address the measurement needs of large advertisers and agencies with more customizations, increased scale, and enterprise-level support. ...

• Duration 10m
• Rating 4.6

Learn the role that Search Ads 360 plays within the Google Marketing Platform suite of products. Explore the Search Ads 360 features available to you and learn how to navigate between each platform. ... Search Ads 360...

• Duration 7m
• Rating 4.8

Learn the role Campaign Manager 360 plays within the Google Marketing Platform suite of products. Understand how different types of organizations use Campaign Manager 360 to traffic and manage creatives and run ad...

• Duration 11m
• Rating 4.5

...into how your Search and Social campaigns affect your activity and online conversions through Search Ads 360 by expanding its measurement to include various additional partners, such as Google Analytics. *This...

• Duration 12m
• Rating 5.0