Implement automated bidding and appropriate strategies for your campaigns. ... DV360, auctions, hybrid, first, second price, automated. bidding, bid strategies, Display & Video 360 ...
Compare and contrast the various auction types. ... DV360, auctions, hybrid, first, second price, automated. bidding, bid strategies, Display & Video 360 ...
Achieve full Display & Video 360 workflow automation by using Read/Write API. ... Display & Video 360, automation, API, Read/Write API, bulk editing, campaign setup, insertion order setup, line item setup, campaign...
Dive deeper into the technical and organization factors that are a part of leveling up your digital marketing maturity. Develop your roadmap to moving your stage of digital maturity forward and get an overview of what...
Delivering the full potential of digital engagement involves many challenges, both technical and organizational. In this course you will learn how the Digital Marketing Maturity framework is a roadmap to achieving...
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In this lesson, we explore how learners may have more knowledge in their primary language and provide both teachers and learners robust tools to tap into the diverse groups that make up classrooms. We'll provide strategies for educators to create culturally responsive learning environments. ... Technology has broken physical barriers in which...
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One of the biggest drivers of digital maturity—and of marketing results—is the use of first-party data. Building and using first-party data effectively and respectfully are key imperatives for brands to move up the...
Discover how to get started on Google Cloud Platform and develop the skills you need to manage successful cloud solutions. These modules will introduce you to common use cases for faculty, students, and researchers using the cloud for learning and research. ... Discover how to get started on Google Cloud Platform and develop the skills you need...
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Practice applying a Target CPA bidding strategy to your Search campaign in the Google Ads user interface. ... smart bidding, search smart bidding, search bidding, target impression share, target impression share...
Practice setting up a Smart Display campaign’s bidding strategy and budget. ... smart bidding, display smart bidding, target cpa, cpa, cost per acquisition, target roas, return on ad spend, max conversions, smart...
The Ad Exchange Buyer API allows your real-time bidding application to update account information, submit creatives, and pull reports. Learn how this can lead to easier and more efficient bid management. ...
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Discover Google’s marketing and measurement tools, including Google My Business and Google Marketing Platform. Translate your business goals into digital marketing that you can easily measure and improve. Take the Google Ads Measurement assessment and earn a certification to show your knowledge. Note: Some courses contain links to sites that may...
Design inclusive activities for learners to build Social Emotional Learning skills. Foster relationships that place collaboration, creativity, and mindfulness at the forefront. ...
